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Chapter 2
The Personal training Profession
| Term | Definition |
|---|---|
| Operational costs | The various monetary requirements associated with the day-to-day running of a business. |
| High-intensity interval training (HIIT) | An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods. |
| Adherence | The level of commitment to a behavior or plan of action. |
| What is the primary purpose of a professional certification? | To ensure individuals can perform the tasks required by a specific job category |
| What does the phrase “training under the table” refer to? | Joining a gym to offer personal training directly to other members |
| What is necessary to market a candidate’s skills to obtain an in-person interview? | resume |
| Which of the following is the most likely benefit of becoming a Certified Personal Trainer? | The relatively low cost of starting a business |
| prospect | An individual who has been identified as a potential client. |
| The most successful Certified Personal Trainers are those who can do which of the following? | Adapt to each client’s communication preferences and coaching needs |
| Sales process | A system for learning about the needs of a potential client to be able to identify and present a number of solutions for those needs. |
| Open-ended questions | Nondirective questions that can’t be answered with a simple yes or no answer; they require critical thinking to formulate a response. |
| Working the floor | A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale. |
| Rapport | A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well. |
| Forecasting | A business management technique that helps predict how much work is needed to meet a revenue goal. |
| What is an open-ended question? | A nondirective question that can’t be answered with a simple yes or no |
| How are buying decisions primarily driven? | Emotionally |
| Unique selling proposition (USP) | Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition. |
| Brand | A product or service identified by specific, unique characteristics. |
| SWOT analysis | A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success. |
| What does the term unique selling proposition (USP) refer to? | A set of specific skills or traits that are highlighted during a sales presentation |
| What are the Four Ps of marketing? | Product, price, promotion, and place |
| How often are NASM Certified Personal Trainers required to complete a specific amount of continuing education to keep their certification active and valid? | Every 2 years |
| At what rate does NASM award continuing education units? | 0.1 per contact hour |
| For Certified Personal Trainers working for a commercial facility, what is frequently a benefit of completing continuing education? | Earning a higher pay rate |
| Prior to ever working with a client, what is the most important priority when starting an independent personal training business? | Purchasing liability insurance and appropriate business licenses |
| What is the most effective way to learn more about a large health club company before an interview with a hiring manager? | Reviewing the company website and social media channels to learn about all the programs and services offered |
| What is the best choice of attire to an interview at a health club? | Professional business attire |
| Which of the following answers indicates a primary difference between working as an independent contractor and working as an employee? | An independent contractor is responsible for paying their own taxes, while an employee has taxes withheld by the employer. |
| Roberta is an NASM Certified Personal Trainer who is going to be working as an independent contractor at a popular health club. What is the most important step to take before starting her job? | Purchasing liability insurance to protect her personal assets |
| How can fitness professionals earn CEUs? | Attending fitness industry conferences |
| What is forecasting? | A business management technique that helps predict how much work is needed to meet a revenue goal |
| What statement best describes a low-cost health club? | A health club that offers a low-price membership, often including very few amenities other than access to exercise equipment |
| What is something that allows a fitness professional to stand out from others in featuring their services? | Unique selling proposition (USP) |
Created by:
aliya pacheco