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PM Certificate
Aha! Product Management Professional Certificate
| Question | Answer |
|---|---|
| _____ are managed by product management. _____ are managed by project management. | Features; Schedules Product management has to do with what is made. Project management ensures it can be made. |
| What is the order of generic phases for a product life cycle? | Research, Plan, Build, Release, Refine, and repeat. At some point, you will veer off and enter the Retire phase. This is the correct order of phases for a product life cycle. |
| What is the difference between agile and waterfall development? | Agile defines a product over the span of the development cycle. Waterfall defines the entire product before the development cycle begins. The difference is in the timing of their product definitions. |
| How might a product manager use communication skills? | to create a pitch deck that explains what the product can do to secure resources to build the product, research potential users to find what they are looking for and what issues they have, write blog posts help sell |
| What are the benefits of letting the customer vent about a product at the beginning of a product research meeting? | It helps you understand the mindset and position of the customer towards your product,It allows the customer to clear their mind ahead of your discussion.It establishes an active listening state for your team. |
| In addition to the product manager, which group should have a representative as part of the core team for your customer meetings? | Engineering, Marketing, User Experience |
| What is a good option for presenting your customer meeting findings? | Organize data based around key questions from customers. This is a great way to organize findings around a few key points. |
| What internal question should you ask yourself immediately after a meeting with a customer? | "What was the best thing I heard in the meeting?", "What was the worst thing I heard in the meeting?", "What went well and what didn't?" |
| What are the key parts of a complete user story? | Who the feature is for, what they will do with it, and an estimated time to build it. These three elements are the key parts of a complete user story. |
| Which ring in the prioritization radial map has the fewest number of features? | Now Now is the innermost ring, and can hold only a few features. |
| What is the advantage of an agile lifecycle schedule? | Things you learn from one release can flow into features in the next, You can overlap releases over each other to create a staggered plan, Phases can be lengthened or shortened to meet certain deadlines. |
| In a scenario where actual work is higher than estimated work, and your completion rate is slower than your estimated completion rate, what can this indicate? | The effort for feature completion was underestimated, and you should adjust for the next sprint or release. It is important to look at how your planning might result in the current situation. |
| Which piece of information can help position your product? | User stories, personas, feature prioritization |
| What steps should you take after identifying usage trends in your product data? | Formulate questions and verify with your users. After identifying usage trends, some trends can be confirmed or further researched with users. |
| What is a reason to retire a product? | Market and business forces impact your ability to fund future development, The customer need for the product has diminished, Technical debt cost far outweighs the cost of starting over with a new product. |
| What does it take for someone to acquire a PM skillset? | Roll up your sleeves at your current job (PM or not) and grow skills that are relevant to the PM role. You can learn almost all of the skills needed, no matter where you are in your career. |
| What traits should a great technical product manager possess? | a combination of creativity, empathy, technical influence, market understanding, and analytical skills |
| Which sentence best describes the product development life cycle? | It is not set in stone, and largely depends on what a feature's goals are, what mission it serves, and how quickly the company you work for wants to move. |
| Why do engineers create algorithms? | to solve a set of problems |
| A product management relationship with an engineer is equivalent to a _____. | partner and a partner A product manager has no authority over engineering. They are partnering with them and have the same goal(s) in mind: bring a great product to their users. |
| An API is a _____. | an input and output mechanism API stands for "Application Programming interface." |
| Establishing technical Influence with engineers requires _____. | time and effort |
| How do product managers measure the success of their products? | by monitoring a set of defined metrics that are related to the goals of their product should have a well-defined set of metrics they want to track and that matters to them. Typically there is the 'one metric' that matters the most. |
| Why is it important to understand the acquisition funnel? | It helps you understand at what point you are missing out on potential users, so you can develop strategies to minimize drop-offs and increase your user base. |
| Let's say you have defined your problem space, your users, and the user pain points. How do you decide which solution to prioritize? | Prioritize based on user impact and ease of implementation. Yes! You want to prioritize the solution that will add the most value for your users, with the least engineering effort. Then you will be able to learn quickly and go to version 2 faster. |
| Suppose your CEO says "Let's move fast. Here's funding for you to build a cool app idea I have. Are you ready?" What response should an experienced technical product manager make? | "We're not ready yet. We need to do research to ensure we're building the right solution for the pain points our target users really have." |
| Is a pain point the same as a use case? | No, they are different. A pain point is a problem the users are facing while trying to achieve a certain task, while a use case describes the overall needs/goals of a user. |
| Should an MVP be polished? | No, in fact the scrappier the MVP, the better. Your goal when launching a Minimum Viable Product is to quickly get feedback that will help you get to the next iteration for your product. |
| What do you typically need to ensure a smooth product launch? | a well-defined team and a well-defined rollout plan You need a well-defined plan and core team in order to make sure everything goes smoothly. |
| As the technical product manager during roll-out, you should _____. | make sure every single aspect of the launch goes according to plan You need to stay involved throughout, cleaning up any last minute messes and fixing any issues that arise. |
| You just applied for a technical product manager position and got rejected. What is the best reaction? | Don't get demotivated. Rejections are a part of the process and you should expect them. |
| Sanjiv is getting ready to discuss a new service strategy with management and wants to be very clear up front. Which approach would you recommend Sanjiv use? | the elevator pitch framework |
| Barron is working on a new product strategy. What does the strategy need in order to be successful? | an alignment with stakeholders |
| Alyssa is a product leader working on a strategy with her team. She wants to ensure that she does not lose her team members' trust. What would you recommend Alyssa refrain from doing? | changing direction often |
| A product leader is _____. | the strategy creator |
| Sharee is working on the last part of the elevator pitch framework, which involves identifying the key differentiator. What must Sharee remember about choosing a differentiator? | It is about standing out. |
| Which part of the elevator pitch framework provides focus and is the part from which all other decisions will flow? | target customer |
| What should a product leader remember when identifying the key benefit to use in the elevator pitch framework? | Customers adopt or buy a product based on its benefits. |
| A product leader is using an elevator pitch framework. They have a target customer but now must determine the "need." What is the general rule for filling in the customer need? | Only one customer need should be identified. |
| What should you avoid doing when choosing the market category? | creating a new category |
| Which tip would you offer a product leader as a primary builder of support for their new product strategy? | Be enthusiastic. |
| Marcus is responsible for developing a strategy for a new client services application at his software company. Who is the primary stakeholder that Marcus must obtain approval from? | the founder of the company |
| Jasmine is asked to put together a new product strategy. What is the first step she should take to build support? | Identify key stakeholders. |
| Which approach would a product leader use in order to collect and organize input for a new strategy? | Collect inputs > Organize inputs > Make strategic choices > Execute the plan |
| Product managers need to be _____ about where they are going, but they also must _____. | confident; be allowed to change their minds |
| What is a product roadmap? | a specific implementation of a strategy |
| How does building a product roadmap most directly affect a company's leadership team? | It requires them to clearly articulate business goals. |
| Why are the milestones in a product roadmap most important? | They allow key stakeholders to coordinate their planning around the roadmap. The roadmap process is for the benefit of internal and external stakeholders. |
| Shauna is creating a roadmap for a new product. What will she use to fill in the dates for the milestones if she is working in an agile environment? | the top-down estimates from her product development leader |
| When would a development team avoid using a product roadmap? | when they are working on a product in the early stages |
| Einar is an experienced and persuasive company vice president. How can these attributes lead to a product roadmap failing? | He might use his experience to take shortcuts in the process. |
| In a large organization with many departments and cross-functional teams, who is usually the easiest and best choice to select as the business leader stakeholder? | the sales leader |
| To create alignment between stakeholders and a product roadmap, when in the development process should stakeholders be included? | early in the process When stakeholders are included early, they take ownership of the product and help promote it. |
| What is considered the best way for product managers to gain customer insights? | Use direct qualitative research. |
| If you are creating a product strategy, what should be your first step? | Determine how to measure success toward business goals. |
| Mika is sharing her roadmap for the first time with her team in a meeting. What is most important for Mika to have by the time the meeting ends? | alignment, It is vital that the team is aligned with the decision that the roadmap represents. |
| Nori is working on date estimates for her product roadmap. As she is calculating her IT developers' time units, what must Nori be careful of? | that she does not include the time they spend on tasks unrelated to developing the product as available time Nori will only estimate the time they have available for developing the product, not the other tasks they do. |
| If you were a product development manager, why would you run a "sanity check" on your product roadmap strawman? | to ensure that it is feasible from a resource standpoint and it implements the product strategy |
| New team leader Troy sees that some of the draft milestones Lara wrote do not clearly benefit target customers. What should Lara do? | Explain that the milestones benefit the company's strategic objectives. |
| In a roadmap slide presentation to stakeholders, why is it important to include rationale slides? | to explain to project supporters why one project might have been delayed in favor of another project |
| Jenna completed her roadmap and then presented it to the key stakeholders. Tomas, her most experienced team member, requested a change. What must Jenna do before she makes the change? | Ask Tomas whether he learned new information from the customer or about competitors. If this is absent, then perhaps Tomas is not fully aligned and still trying to work from his own priorities. |
| Customer Development focuses on understanding _____. | customer problems and needs Customer Development is all about understanding your customer -- their problems and their needs. This understanding will allow you to create a solution that they care about. |
| What is the first stage of Customer Development? | Customer Discovery |
| If a product idea seems to have a large market size, you should pursue it. | FALSE |
| The goal of Customer Discovery is determining if someone will buy your product or not. | FALSE |
| What is the correct format of a user story? | “As a [user type] I want [behavior] so that [outcome or benefit].” |
| It's easier to start thinking about the outcome or benefit to the user before the specific behavior. | TRUE |
| Performing your own surveys or user interviews is called _____. | Primary Research is where you will spend the majority of your time during Customer Discovery. |
| Identifying your target market in terms of their belief systems and how they see the world is called _____. | Psychographics classify users based upon how they see the world, not their age, gender, or location. |
| Which of these is NOT a source of secondary research? | User surveys are a method of primary research. |
| The most common primary research techniques are _____. | Surveys and interviews are the most common methods for getting data directly from your target users. |
| What is the purpose of a screener? | To determine whether or not is a good candidate for user feedback. |
| What is a survey NOT good for? | Discovering the reasons behind what users care about |
| Which of these is a Net Promoter Score (NPS) question? | How likely is it that you would recommend this product to a friend or colleague? |
| For survey questions with wide-ranging response values, you should _____. | Look deeper for other patterns within the score ranges |
| During an interview, what should you NOT do? | Ask yes or no questions |
| Which of these is NOT an objective of an interview template? | To provide an exact script for the interview |
| Which of these is NOT a sign that the interview subject is uncomfortable? | Thinking before speaking |
| The most important part of analyzing interview results is _____. | looking for patterns |
| If it's not clear that you've validated your problem hypothesis, you should _____. | tweak your hypothesis and conduct more interviews |
Created by:
avanimami
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