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mkt
| Term | Definition |
|---|---|
| ethics | Company values that promote business; honesty , transparency, accountability, philanthropy, etc. show a company’s moral values and promote engagement with customers and other outer forces |
| corporate social responsibility | Regulating business by being socially accountable; You can make environmental efforts, practice philanthropy(forms of generosity), practice ethical labor, and volunteer |
| How do ethics and CSR connect? | It gives you a competitive edge in marketing over other businesses; It builds your brand reputation, attracting more customers |
| Business Activities | Operating business activities, investing activities, financing activities; Events under a corporation for the sole purpose of making a profit |
| Types of Business Ownership | Non profit, profit, LLC; Businesses that are made to gain profit providing goods or services(P), businesses made to benefit the community with no money in return(NP), businesses that don't take responsibility for debts and liabilities(LLC) |
| Management Functions | Product, Price, Promotion, Place; The product being sold, the price of the product, how the product is promoted to potential buyers, and where you can access the product |
| Stakeholders in Business | Someone that has an invested interest in a business; People like employees, the government, suppliers, communities, etc. hold a position in a business to make it run as efficient as possible |
Created by:
joliem6
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