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Question | Answer |
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marketing | the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively. |
bias | A particular preference or point of view that is personal, rather than scientific. |
bandwagon | a particular activity or cause that has suddenly become fashionable or popular. |
advertising | A written or spoken media message designed to interest consumers in purchasing a product or service |
testimonial | attempts to persuade the reader by using a famous person to endorse a product or idea |
comparison | Examination of two or more objects with reference to their likeness or unlikeness. |
stereotyping | Assuming that everyone in a particular group is the same. |
loaded words | Words that have strong emotions behind them |
claim | a statement of something as fact or true |
omission | certain facts about the product are left out |
visual media | can be viewed through TV, video, or print |