click below
click below
Normal Size Small Size show me how
303
Term | Definition |
---|---|
competition | the rivalry between two or more businesses to attract scarce customer dollars |
corporate culture | the values and ideals that an organization encourage among its employees |
courtesy | polite behavior good manners |
customer loyalty | the customer preference for a business usually expressed in regular purchases from the business |
customers relation | all the activates a business engages in to interact with its customers |
customers service | activates and benefits provided by a business to its customers to create goodwill and customer satisfaction |
customer centric | focused on customers needs and wants |
etiquette | rules applying to acceptable behavior |
faqs | frequently asked questions used by businesses to answer questions on their website or other marketing materials |
incentive | something that will fulfill a customers specific desire or need |
internal customer | the people who work cooperatively together to achieve business goals |
patronage | loyalty to a particular business |
proactive | adapting to the environment in advance of the occurrence of events taking advantage of opportunities rather than reacting to problems |
productivity | the amount and the value of goods and services produced from sett amounts of resource |
respect | regard or esteem |
target market | the particular group of customers a business seeks to attract |
touch points | all the opportunities that business have to connect with customer and reinforce their brand value |
word of mouth promotion | promotion for a business provided by a customers who tell others of their satisfaction with business |