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Term | Definition |
---|---|
competition | the rivalry between two or more businesses to attract scarce customer dollars |
corporate culture | the values and ideals that an organization encourages among its employees |
courtesy | polite behavior good manners |
customer loyalty | the costomers preference for a business usually expressed in regular purchases from the business |
customer relations | all activities a business engages in to interact with its customers |
customer service | activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
customer centric | focused on customer needs and wants |
etiquette | rules applying to acceptable behavior |
FAQs | frequently asked questions used by businesses to answer questions on their websites or other marketing materials |
incentive | something that will fulfill a customers specific desire or need |
internal customers | the people who work at cooperatively together to achieve business goals |
patronage | loyalty to a particular business |
proactive | adapting to the environment in advance of the occurrence of events taking advantage of opportunities rather than reacting to the problems |
productivity | the amount and the value of goods and services produced from set amounts of resources |
respect | regard or esteem |
target market | the particular group of customers a business seeks to attract |
touchpoints | all the opportunities that business have to connected with customers and reinforce their brand value |
word-of-mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |