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1.01 key terms

Nature of Business Plans

TermDefinition
Accounting The process of keeping and interpreting financial records
Appendix A segment added to the end of a document; includes supporting information
Balance Sheet A financial statement that captures the financial condition of the business at that particular moment
Barrier to (market) entry Anything that blocks the way or makes it more difficult to enter particular market
Bottom Line Net Outcome
Business model The companys method or plan for making money
Business plan A company's blueprints for success; shows how the business works now and how it is intened to work in the future; the written business model
Business Structures The companys configuration of employees for accomplishing specific business taks; how the business is organized
Capital investment The amount of money the business has invested in its goods and other property
Capital Structure The organization of the influx and outflow of the company's money, including where the money goes on a regular basis; how a business pays for its operations
Cash flow The movement of funds into and out of a business; determains the amount of cash the business has to work with at any given time
Cost Estimate A ball-park figure (or guess) of how much will be sent on a given activity
Equity Assets minus liabilities; alos known as stockholders' (or shareholders) equity, book value, and net worth.
Executive Summary The most important part of a companys business plan because it gives an overveiw of the entire document; used to determain whether it is worthwhile to read any further
Finance The process of obtaining funds and using them achieve the goals of the business
Financial plan The part of a companys business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money
Financial resources All the sources of money availiable to a business or project
Financing costs Funding a bsuiness activity or project through debt, equity, or venture capital
Fixed assets Items of value a business owns that are not expeted to change, e.g., buildings
Funding money available to a business fro one or more sources
Human resources people who work to produce goods and services
Income statement A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statment
Letter of intent A documnet communicating what a person or business intends to do within (or during) a specific timeframe
Liabilities Responsiblities of the business, especially legal responsiblities
Life cycle The stages through which goods and services move from the time they are introduced on the market untill they are taken off the market
Management The process of coordinating rescources in order to accomplish an organizations goals
Market analysis A systematic study of the market
Market position The rank of a particular business in a specific market
Marketing An organizational function and a set of process for creating, communicating, and delivering value to customers and for mnaging customer relations in ways that benifit the organization and its stakeholders
Marketing plan A set of procedures or strategies for attracting the target customer to a business
Niche The small segment of the total market interested in a subject
Operations The day-to-day activities required for contuinued business functioning
Physical rescources Material items used to accomplish another activity
Product The good, service or idea a business offers its customers
Product Development The efforts involved in the creation of a new product
Product promotion A type of promotion that aims to persuade consumers to bye a good or service
Profit Monetary Reward a business owner recives for taking the risk involved in investing ina abusiness income left once all expenses are paid
Resources any item that is used to accomplish another activity such as producing/ providing goods and services
Return on equity financial ratio calculated by dividing net income by book value
return on investement financial ratio calculated by dividing net profit by investment
Risk management plan a abusiness document that involves the planning controlling , preventing, and procedures involved in limiting business losses optimizes the relationship of potential loss to gain
Royalities a percentage of actual sales that a license pays to a licensor; usually anywhere from 5 to 15 perecent
Sales volume the amoount of a firms sales usually expressed in dollars
Stragic plan long range plan for the company as a whole usually three to five years out
Stategy plan of action for achieving goals and objectives
table of contents the portion of a document in which the sections are listed with their page number
Target market the particular group of customers a business seeks to attract
Third party agreement legal or financial arrsngement in which two companies do business through (or using) a third company
venture a business project, usually new
Created by: karen.e542
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