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AP Gov Unit 1 Vocab
| Term | Definition |
|---|---|
| political ideology | the coherent set of values and beliefs people hold about the purpose and scope of government |
| conservative | a person who believes that limited government is best, especially in terms of the economy |
| social conservative | a person who believes that moral decay must be stemmed and that government should support and further traditional moral teachings |
| liberal | a person who seeks to use the government to change the political, economic, and social status quo and foster the development of equality and well-being of individuals |
| moderate | a person who takes a relatively centrist view on most political issues |
| libertarian | a person who believes in limited government interference in personal and economic liberties |
| political socialization | the process through which individuals acquire their political beliefs and values |
| public opinion | what the public thinks about a particular issue or set of issues at any point in time |
| public opinion polls | interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population |
| george gallup | one of the earliest developers of scientific methods for public opinion polling and a proponent for a strong role for the voice of the public in politics and government |
| straw poll | unscientific survey used to gauge public opinion on a variety of issues and policies |
| sample | a subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion |
| push polls | polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate |
| population | the entire group of people whose attitudes a researcher wishes to measure |
| random sampling | a method of poll selection that gives each person in a group the same chance of being selected |
| stratified sampling | a variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population |
| tracking polls | continuous surveys that enable a campaign or news organization to chart a candidate's daily or weekly rise or fall in support |
| exit polls | polls conducted as voters leave selected polling places on Election Day |
| margin of error | a measure of the accuracy of a public opinion poll within statistical parameters |
| sampling error | errors resulting from the size or quality of a survey sample |
| party identification | a citizen's attachment to a political party based on issues, ideology, past experience, or upbringing, which tends to be a reliable indicator of likely voting choices |
| gender gap | the difference between women's combined preferences compared to men's |