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Hard Hitting ?????
Hard Hitting Client Questions
| Question | Answer |
|---|---|
| What is GA4 and how is it different from UA | 1. Biggest evolution in how we are tracking digital performance in the past 15 years 2. Changes in privacy and privacy laws 3. No longer able to use cookies 4. Different how customer data is being tracked 5. Uses a lot of audience signals |
| Why should we do CTV with you? | 1. Low CPM 2. Premier Partners 3. Brand Awareness 4. No ticketing system |
| Why do Paid Search with Click Here? | 1. Comprehensive negative keyword list 2. Been in the game for over 30 years 3. Google Premier Partners - First mover advantage |
| Is youtube TV the same as youtube? Which one is better | 1. Youtube is better for targeting and conversions because you have Youtube Video for Action, Youtube TV is better for brand awareness 2. YoutubeTV is like a commercial on cable TV and youtube is a video ad and is on demand |
| What third party lead source do you recommend I turn on bc I need more used car leads? | 1. What are your current closing conversions? 2. Third parties convert at 3% and website converts at 15% on average 3. Every market is different, do searches for used car terms and see which third parties show up the most often and go with them. |
| What is Performance max? | 1. AI driven content - a mix of display, video, and traditional text search ads that are all AI driven - shows up on google suite of products (search, display/premium channels, discover, maps, gmail, and youtube). 2. Optimizes conversions in real time |
| What is VLA? | 1. Uses your inventory feed posted on the top of google 2. Broad search |
| Performance Max and VLA are now merged. What does that mean for performance? | Takes the inventory feed and places it still at the top where VLAs would show but also where performance max would place |
| I always see my competitors’ Facebook ads, but I never see ours. Why is that? | 1. If you are repeatedly searching your ads over and over but are not interacting with them, Facebook crawlers, will note this behavior and will think the ads are irrelevant to you, and show you relevent ads 2. You are not the target demographic |
| What kind of offers or USPs are your other dealers running to be more competitive? | Unique Selling Points - what makes you stand out from the competitor. 1. Discuss campaign types |
| What CTV options are available and how many leads can I expect from it running with CHD? | 1. We only use the best ones, Amazon, ESPN, YouTube TV, Roku. 2. CTV isn’t meant to drive leads, it’s for brand awareness and an earlier part of the buying cycle. |
| What is CRO that Bo mentioned earlier this year? Is this something that will help me sell more cars? | Conversion Rate Optimization, outside of our standard SEO process we audit your account beyond digital marketing to make sure that your internal processes are staying the best they can be. 1. Mystery Shops, CRM Audits, Leading Handling Audits |
| How do you determine how much to spend in each channel? | 1. High intent channels first such as Paid Search & SEO and then we put some in the lower intent channels like social, display, video, and CTV for brand awareness and to stay at the forefront of peoples minds. |
| How come VLAs aren’t driving conversions? | ???? |
| Auction prices are too high right now and we are in need of more used inventory. I’m wanting to buy a “WE BUY CARS” domain to be competitive with other companies buying cars off the street. How can we include this in our marketing strategy? | I wouldn’t recommend buying a “WE BUY CARS” domain because that market is already oversaturated and it is going to be expensive to compete in. It would be better to launch a Vehicle Acquisition campaign and do sales out of service. |
| When will you know if we need to increase or decrease? | For paid search we look at impressions share loss to budget to determine if we need to increase budget and for social we look at frequency. |
| Our Facebook spend isn’t helping our sales. Why continue Facebook if the results are obviously not contributing to our sales? | 1. Facebook is higher funnel - its for awareness and to keep your dealership at the top of customers mind 2. Facebook is consistently the first or second highest traffic driver to the website and 70% of that time is spent on the VDP |
| I’m being told our digital spend is too high in our region and our competitors are spending less. Why should I continue with my current Paid Search budget plus fees and could we rely solely on our SEO instead? (hint* competitor report) | ???? |
| Our main competitor down the street has sold more Q5’s than us this month when we have double the number of those in stock than they do. What do you suggest we do to be more competitive and sell more Q5’s? | 1. We could launch a model specific Q5 campaign 2. Are you priced competitively? 3. Is your competitor currently running any specials on them? |
| My third-party rep wants to get access to GA4 so they can track their performance. Can I give him access? | Yes! You can grant third-party reps view access |
| All of my leads are down this month compared to last month… (hint: what is the process to problem solve here) | 1. Make sure we didn’t cut budget 2. Ask if they made any changes to third parties (cut budget or cut anything) 3. Say you are going to dig into it and do a CRM audit to see exactly what leads are down and get back to him by EOD |
| My 20 group kept talking about this ASC thing and how important it is. Are yall doing that? | 1. Automated Services Committee 2. Group of digital marketing providers that are certified - an agreement that we are going to track things all the same way with GA4 |
| What is CDP? | 1. Customer Data platform 2. Giant aggregate of data that takes first and third party data and gets stored in this platform. |
| What makes Click Here different from my current vendor? | 1. One single point on contact 2. Always on strategy 3. We're here to win and we get in the boat with our partners 4. We don’t stop at high funnel we dig into your crm and audit your lead handling process to make sure your team is handling leads |
| My website provider said I should do SEO with them instead. Why should I do SEO with you guys? | 1. Dedicated analyst 2.We have access to keywords that are already working for you and what's driving the most leads 3. We already have access to all your other advertisements so it allows us to be comprehensive |
| What is SET? | Southeast Toyota |
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