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Safe and Sound Vocab
Term | Definition |
---|---|
Allergy | A damaging immune response by the body to a substance to which it has become hypersensitive |
Biodegradable | Capable of being decomposed by bacteria or other living organisms |
Brand Managers | Individuals within an organization who are responsible for an individual brand or group of brands |
Carcinogen | A substance capable of causing cancer |
Descriptive Words | Words or phrases that seek to classify or describe |
Design Elements | Artistic characteristics such as color, texture, and space |
Fair Packaging and Labeling Act | A 1966 law that tightened and requirements for package labels and mandated that all labels offer adequate information concerning the package contents. |
Food and Drug Administration | The government agency responsible for protecting public health by ensuring the safety of drugs, biological products, food, medical devices and Cosmetics |
Intangible | Not able to be touched not having physical presence |
Label | A small piece of paper or other material that is attached to any object for the purpose of categorizing or providing information about the object |
Packaging | Materials used to wrap or protect goods |
Planned Obsolescence | The practice of designing a product to become obsolete, or unusable, before it should reasonably need replacement |
Product | A good or service that a company sells to customers |
Product life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
Product managers | Individuals within an organization who are responsible for an individual product or group of products |
Product mix | The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals |
Product/service management | A marketing function that involves obtaining, developing, maintaining, and improving products in response to market opportunities |
Quality | The degree of excellence of a product |
Reposition | To change the nature or image of a product to target a new or wider market |
Ethics | The basic principles that govern your behavior |