Question 1

Identify the major categories of U.S. exports. (Check all that apply.)

Accepted Answer

Services
Goods that are durable
Goods that are nondurable

Question 2

Which of the following statements are true regarding the impact of global competition on business? (Select all that apply.)

Accepted Answer

Product life cycles are increasingly shorter.

Companies must emphasize competitive prices.

Question 3

Match the dimensions that define quality in the left column to their corresponding description in the right column.

Accepted Answer

Performance quality Refers to a product's ability to carry out its primary function
Market-perceived quality Refers to a consumer's satisfaction with many aspects of a product

Question 4

Which factor is crucial in delivering a quality product?

Accepted Answer

Standardization

Question 5

ComfyLife Corp., a manufacturer of home appliances, plans to launch a new line of refrigerators in Murico, a developing region. Because power supply is irregular in that region, the company re-designs its refrigerators so that they can function efficientl

Accepted Answer

product homologation

Question 6

Match the categories of U.S. exports (on the left-hand side) to their corresponding examples (on the right-hand side).

Accepted Answer

Durable goods
matches
ChoiceComputers and cars
Nondurable goods
matches
ChoiceDrugs, toys, and food
Services
matches
ChoiceTelecommunications and tourism

Question 7

Examples of companies' green marketing efforts include

Accepted Answer

reducing packaging waste

reducing the fuel emissions of vehicles

using recycled components in products

Question 8

Thanks in part to the smartphone, marketplace power is held by

Accepted Answer

consumers.

Question 9

True or false: Consumers care exclusively about the physical forms of a product.

Accepted Answer

false

Question 10

Quality is defined on which of the following dimensions?

Accepted Answer

performance quality
market-perceived quality

Question 11

Whirling Dervish is a U.S.-based company that manufactures Floor-It, an all-in-one floor-cleaning device that cleans, mops, and shines. The product has been on the market for over a decade and has been very successful and widely accepted by consumers. The

Accepted Answer

It must realize that Floor-It may be perceived as new in the foreign markets.

Question 12

Identify a true statement about maintaining quality in today's global competitive market. (Check all that apply.)

Accepted Answer

It is desirable.

It is necessary.

Question 13

According to Everett Rogers, diffusion is differentiated from other types of communications research with respect to the element of _____.

Accepted Answer

time

Question 14

Identify the factors that dictate product adaption. (Check all that apply.)

Accepted Answer

Political requirements

Technological demands

Economic conditions

Climatic requirements

Question 15

Select the circumstances that advance conversion in the global pharmaceutical sector. (Check all that apply.)

Accepted Answer

Previous experience launching innovative products
Ability and resources to wait a long time to see results
Concentration on a handful of significant innovations

Question 16

The term used to identify concern with the environmental consequences of a variety of marketing activities is

Accepted Answer

Green Marketing

Question 17

Match the components of the Product Component Model in the left column to their corresponding examples in the right column.

Accepted Answer

Core component
matches
ChoicePurpose of product
Packaging component
matches
ChoiceCost of product
Support services component
matches
ChoiceHandbook that explains how to use product

Question 18

Identify the utilities or satisfactions associated with a product. (Check all that apply.)

Accepted Answer

Its texture

Its labeling

Its color

Its major function

Its smell

Question 19

From a sociological point of view, when a group perceives any idea as new, that idea is a(n) _____

Accepted Answer

innovation

Question 20

In the context of the Product Component Model, the tangible or material aspect of the product is considered the

Accepted Answer

core component.

Question 21

Both marketers and communication researchers who study diffusion seek to

Accepted Answer

minimize the interval between the launch and acceptance of an idea or a product

Question 22

According to the Product Component Model, the box a smart phone arrives in is an aspect of its 
 component. (Enter one word in the blank.)

Accepted Answer

packaging

Question 23

What facilitates a company's success when innovative products are commercially launched?

Accepted Answer

Conversion-ability

Question 24

In the context of the Product Component Model, delivering and installing a refrigerator in a customer's kitchen is an aspect of the ______ component.

Accepted Answer

support services

Question 25

Identify the components of the Product Component Model. (Check all that apply.)

Accepted Answer

Core component
Support services component
Packaging component

Question 26

Select the characteristics of services. (Check all that apply.)

Accepted Answer

Perishability

Inseparability

Intangibility

Question 27

True or false: Consumers care exclusively about the physical forms of a product.

Accepted Answer

false

Question 28

What are the leading exports of the United States? (Check all that apply.)

Accepted Answer

Capital goods

Industrial supplies

Question 29

In context of the Product Component Model, identify the elements of the core component. (Check all that apply.)

Accepted Answer

How the product works

What the product does

Question 30

True or false: Local prerequisites for successful product adaptation facilitate the entry of service companies into foreign markets.

Accepted Answer

false

Question 31

In the context of the Product Component Model, identify the elements included in the packaging component. (Check all that apply.)

Accepted Answer

Price

Quality

Brand name

Question 32

A name, term, sign, symbol, or design that serves to identify a seller's goods or services and differentiate them from those of competitors worldwide is known as a 
 
.

Accepted Answer

global Brand

Question 33

Identify an element that is included in the support services component.

Accepted Answer

Fixing of malfunctioning product

Question 34

When a global brand is relatively unfamiliar in a country market, companies _____.

Accepted Answer

purchase familiar brands and revitalize their product components

Question 35

Match the characteristics of services in the left column to their corresponding description in the right column

Accepted Answer

Intangibility
matches
ChoiceServices cannot be possessed.
Inseparability
matches
ChoiceOne cannot separate creation of services from their consumption.
Heterogeneity
matches
ChoiceServices are individually produced and are unique.
Perishability

Question 36

Brews Inc. and Aromas Inc. are foreign companies that manufacture tea. While there is no stark difference in quality of tea manufactured by the two companies, consumers have more positive perceptions about the tea manufactured by Brews Inc., which is base

Accepted Answer

country-of-origin effect

Question 37

Which of the following is the United States' principal services export?

Accepted Answer

Tourism

Question 38

How can global brands compete with private brands?

Accepted Answer

offer products with high value

price aggressively

Question 39

Select the hurdles faced by companies that would like to offer services in foreign countries. (Check all that apply.)

Accepted Answer

Tariffs

Copyright issues

Restrictions of data movement between countries

Question 40

Which scenario best describes a global brand?

Accepted Answer

A coffeehouse's logo of coffee beans is recognized by consumers in 10 countries.

Question 41

Some companies use different brand names in foreign markets because

Accepted Answer

certain brand names do not make sense when directly translated into a different language.

certain brand names have unacceptable connotations in another culture.

Question 42

In context of the country-of-origin effect, stereotypes Blank______

Accepted Answer

are responsible for creating perceptions of products

Question 43

dentify an accurate statement about private brands.

Accepted Answer

They benefit from in-store advertising in retail stores.

MKTG 411

chapter 13

Question	Answer
Identify the major categories of U.S. exports. (Check all that apply.)	Services Goods that are durable Goods that are nondurable
Which of the following statements are true regarding the impact of global competition on business? (Select all that apply.)	Product life cycles are increasingly shorter. Companies must emphasize competitive prices.
Match the dimensions that define quality in the left column to their corresponding description in the right column.	Performance quality Refers to a product's ability to carry out its primary function Market-perceived quality Refers to a consumer's satisfaction with many aspects of a product
Which factor is crucial in delivering a quality product?	Standardization
ComfyLife Corp., a manufacturer of home appliances, plans to launch a new line of refrigerators in Murico, a developing region. Because power supply is irregular in that region, the company re-designs its refrigerators so that they can function efficientl	product homologation
Match the categories of U.S. exports (on the left-hand side) to their corresponding examples (on the right-hand side).	Durable goods matches ChoiceComputers and cars Nondurable goods matches ChoiceDrugs, toys, and food Services matches ChoiceTelecommunications and tourism
Examples of companies' green marketing efforts include	reducing packaging waste reducing the fuel emissions of vehicles using recycled components in products
Thanks in part to the smartphone, marketplace power is held by	consumers.
True or false: Consumers care exclusively about the physical forms of a product.	false
Quality is defined on which of the following dimensions?	performance quality market-perceived quality
Whirling Dervish is a U.S.-based company that manufactures Floor-It, an all-in-one floor-cleaning device that cleans, mops, and shines. The product has been on the market for over a decade and has been very successful and widely accepted by consumers. The	It must realize that Floor-It may be perceived as new in the foreign markets.
Identify a true statement about maintaining quality in today's global competitive market. (Check all that apply.)	It is desirable. It is necessary.
According to Everett Rogers, diffusion is differentiated from other types of communications research with respect to the element of _____.	time
Identify the factors that dictate product adaption. (Check all that apply.)	Political requirements Technological demands Economic conditions Climatic requirements
Select the circumstances that advance conversion in the global pharmaceutical sector. (Check all that apply.)	Previous experience launching innovative products Ability and resources to wait a long time to see results Concentration on a handful of significant innovations
The term used to identify concern with the environmental consequences of a variety of marketing activities is	Green Marketing
Match the components of the Product Component Model in the left column to their corresponding examples in the right column.	Core component matches ChoicePurpose of product Packaging component matches ChoiceCost of product Support services component matches ChoiceHandbook that explains how to use product
Identify the utilities or satisfactions associated with a product. (Check all that apply.)	Its texture Its labeling Its color Its major function Its smell
From a sociological point of view, when a group perceives any idea as new, that idea is a(n) _____	innovation
In the context of the Product Component Model, the tangible or material aspect of the product is considered the	core component.
Both marketers and communication researchers who study diffusion seek to	minimize the interval between the launch and acceptance of an idea or a product
According to the Product Component Model, the box a smart phone arrives in is an aspect of its component. (Enter one word in the blank.)	packaging
What facilitates a company's success when innovative products are commercially launched?	Conversion-ability
In the context of the Product Component Model, delivering and installing a refrigerator in a customer's kitchen is an aspect of the ______ component.	support services
Identify the components of the Product Component Model. (Check all that apply.)	Core component Support services component Packaging component
Select the characteristics of services. (Check all that apply.)	Perishability Inseparability Intangibility
True or false: Consumers care exclusively about the physical forms of a product.	false
What are the leading exports of the United States? (Check all that apply.)	Capital goods Industrial supplies
In context of the Product Component Model, identify the elements of the core component. (Check all that apply.)	How the product works What the product does
True or false: Local prerequisites for successful product adaptation facilitate the entry of service companies into foreign markets.	false
In the context of the Product Component Model, identify the elements included in the packaging component. (Check all that apply.)	Price Quality Brand name
A name, term, sign, symbol, or design that serves to identify a seller's goods or services and differentiate them from those of competitors worldwide is known as a .	global Brand
Identify an element that is included in the support services component.	Fixing of malfunctioning product
When a global brand is relatively unfamiliar in a country market, companies _____.	purchase familiar brands and revitalize their product components
Match the characteristics of services in the left column to their corresponding description in the right column	Intangibility matches ChoiceServices cannot be possessed. Inseparability matches ChoiceOne cannot separate creation of services from their consumption. Heterogeneity matches ChoiceServices are individually produced and are unique. Perishability
Brews Inc. and Aromas Inc. are foreign companies that manufacture tea. While there is no stark difference in quality of tea manufactured by the two companies, consumers have more positive perceptions about the tea manufactured by Brews Inc., which is base	country-of-origin effect
Which of the following is the United States' principal services export?	Tourism
How can global brands compete with private brands?	offer products with high value price aggressively
Select the hurdles faced by companies that would like to offer services in foreign countries. (Check all that apply.)	Tariffs Copyright issues Restrictions of data movement between countries
Which scenario best describes a global brand?	A coffeehouse's logo of coffee beans is recognized by consumers in 10 countries.
Some companies use different brand names in foreign markets because	certain brand names do not make sense when directly translated into a different language. certain brand names have unacceptable connotations in another culture.
In context of the country-of-origin effect, stereotypes Blank______	are responsible for creating perceptions of products
dentify an accurate statement about private brands.	They benefit from in-store advertising in retail stores.

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