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303 Customer relatio
Customer Relations
Question | Answer |
---|---|
Competition | The rivalry between two or more businesses to attract scarce customer dollars. |
Corporate culture | The value and ideals that an organization encourages among its employees. |
Courtesy | Polite behavior; good manners. |
Customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business. |
Customer relations | All the activities a business engages in to interact with its customers. |
Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction. |
Customer-centric | Focused on customer needs and wants. |
Etiquette | Rules applying to acceptable behavior. |
FAQs | Frequently Asked Questions; used by businesses to answer questions on their websites or other marketing materials. |
Incentive | Something that will fulfill a customer's specific desire or need. |
Internal customers | The people (i.e., employees) who work cooperatively together to achieve business goals. |
Patronage | Loyalty to a particular business. |
Proactive | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems. |
Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs) |
Respect | Regard or esteem. |
Target market | The particular group of customers a business seeks to attract. |
Touchpoints | All the opportunities that businesses have to connect with customers and reinforce their brand value. |
Word-of-mouth promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business. |