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IMC FE 2024
Final Exam Review Vocab
| Term | Definition |
|---|---|
| social media analytics | the collection of data used to study of online engagement and performance |
| social media audit | a series of steps taken to evaluate and optimize a business's social media profiles and strategies |
| marketing communications development process | A linear process involving setting objectives, selecting communication channels, creating messages, and evaluating results. |
| benefit of diversifying media | Increasing brand exposure to different audience segments. |
| engagement | The level of interaction and connection between a brand and its audience on social media. |
| frequency | how many people reached by an ad during a specific time period |
| reach | total number of people reached by an advertisement |
| brand ambassador | A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales |
| SWOT Analysis | a look at a businesses strengths, weaknesses, opportunities and threats in order to determine if the product, service, or idea might be successful |
| budget | a document which lists all of the income and expenses for a project or business. Often marketers need to balance costs with desired outcomes |
| Key Performance Indicators | evaluate the success of an organization or of a particular activity in which it engages |
| sampling plan | a plan used to determine what to measure or whom to question in a survey or research study |
| marketing research | collect data from a sample of individuals to gain insights into consumer preferences, behaviors, and attitudes |
| data analysis | Analyzing the results of marketing research and putting it into a easily understood format to present to others |
| profit margin | difference between revenue and costs |
| audio visual aids | used to add visual appeal and reinforce key points |
| primarily focused on short, character-limited messages | |
| Google Analytics | a method commonly used to measure the effectiveness of digital marketing campaigns in terms of website traffic |
| blogging | used to provide more in depth information about a topic and to engage the audience |
| Geo-fencing | a mobile marketing tactic focused on location-based targeting |
| promotional signage | helps in creating brand recognition and driving sales |
| viral marketing campaigns | should consider using easily and highly sharable content |
| creative brief | a short document that sums up marketing, advertising, or design project mission, goals, challenges, demographics, messaging, and other key details |
| content calendar | used to schedule social media posts and plan content |
| sales forecast | used to predict future sales, study past sales, and track current sales performance |
| selling function | must incorporate the use of technology, ecommerce, and digital marketing in today's business environment |
| sales cycle | The duration from initial contact with a prospect to closing a sale |
| touchpoint | each interaction with a customer |
| marketing/sales funnel | the visual representation from the time a customer is exposed to a brand until they become a loyal customer |
| consumer motivation process | the process by which consumers identify their needs and desires, and take actions to fulfill them. |
| Customer Relationship Management (CRM) | Loyalty and retention marketing |
| Trade show | are organized events where different businesses in a similar industry display and demonstrate their products and services |
| visual displays | used to enhance the shopping experience and attract customers' attention |
Created by:
janice ritchey
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