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OP SEEK 3
| Question | Answer |
|---|---|
| a thinking process most commonly used by designers to solve complex problems and navigate uncertain environments | Design Thinking |
| (Five Phases of Design Thinking) getting out and talking to your customers directly. Conduct interviews, surveys, and observations to gather insights into user needs, behaviors, and pain points. | Empathy |
| (Five Phases of Design Thinking) defining a problem statement from that empathy work. Synthesize your research into a clear, actionable problem statement focusing on the user's needs. | Define |
| (Five Phases of Design Thinking) brainstorming lots of ideas that could help you solve the problem you identified. Conduct brainstorming sessions to generate a wide range of creative solutions. | Ideate |
| (Five Phases of Design Thinking) building a crude version of the solution that you want to test with users. | Prototype |
| (Five Phases of Design Thinking) getting out and testing with users | Test |
| Launch the Product; Develop the final product or service based on the refined prototype. | Implement |
| The Innovation / Creativity Process (Simplified Design-Thinking Process) Finding the PROBLEM or OBJECTIVE to solve. | Inspiration |
| The Innovation / Creativity Process (Simplified Design-Thinking Process) Generating several IDEAS. | Ideation |
| The Innovation / Creativity Process (Simplified Design-Thinking Process) Screening ideas & testing until a new SOLUTION is created. | Incubation |
| The Innovation / Creativity Process (Simplified Design-Thinking Process) Commercializing the new SOLUTION. | Implementation |
| How do we become successful design thinkers? | The first step is being human |
| human emotions or desires that are uncovered through the design process. | Needs |
| what can be possibly achieved in the near future? | Feasibility |
| how sustainable is the idea in the long term? | Viability |
| who will want to use or buy the product or service? | Desirability |
| Two main types of thinking | Divergence and Convergence |
| a thought process that allows us to expand our view of the world to generate as many ideas as possible without being trapped by traditional problem-solving methods or predetermined constraints. | Divergent thinking |
| thought process that allows us to narrow down the number of ideas generated through divergent thinking in an effort to identify which ones have the most potential. | Convergent thinking |
| IDEO’s Brainstorming Rules | -Avoid judging others -Let the creativity flow -Be open to developing the ideas of others. -Stay on topic. - Follow the “one at a time” rule. -Use visuals -Generate as many new ideas as possible |
| It is a five-day process to solve business problems. To design, prototype, and test ideas. Developed by Jake Knapp, Google Ventures. | Google Design Sprint |
| Google Design Sprint: | -Unpack -Sketch -Decide -Prototype -Test |
| It is popularized by the British Design Council in 2005. Adapted from a 1996 divergence-convergence model. The two diamonds represent divergent and convergent thinking. Includes four phases: Discover, Define, Develop, Deliver | The Double Diamond Design Process |
| Understand the issue by engaging with affected people. | Discover |
| Redefine the challenge using insights from discovery. Clarify and don’t assume right away. | Define |
| Generate solutions and co-design with diverse participants | Develop |
| Test solutions on a small scale and refine successful ones. | Deliver |
| The action of closely monitoring the behavior and activities of users/potential customers in their own environment. | Observation |
| The five AEIOU Dimensions | Activities, Environments, Interactions, Objects, and Users |
| Goal directed sets of actions—pathways toward things that people want to accomplish. What activities and actions do people engage in when carrying out tasks? | Activities |
| Include the entire arena where activities take place. What is the function of the individual, shared, and overall space? | Environments |
| Take place between a person and something or someone else. What is the nature of these exchanges? Can you observe what the person enjoys the most or the least? | Interactions |
| The building blocks or physical items that people interact with. What are the objects and devices that people use, and how do they relate to their activities? | Objects |
| The people whose behaviors, needs, and preferences being observed. What are their goals, values, motivations, roles, prejudices, and relationships? Who are they? | Users |
| (The Empathy Map) What sort of things did the person say? What struck you as being particularly significant? Are there any interesting quotes you can use? | Say |
| (The Empathy Map) What sorts of actions and behavior were displayed by the person? Any particular body language that you noticed? | Do |
| (The Empathy Map) What might the person be thinking? What sort of beliefs or attitudes might be relevant? | Think |
| (The Empathy Map) What sort of emotions do you think the person is experiencing | Feel |
| an interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in some sort of action. | Insight |
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