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Unit 6: Product Plan
Entreprenership: Unit 6: Product Planning
Question | Answer |
---|---|
What best describes the "Maturity" stage in the product life cycle? | The stage where the product reaches its peak sales and market saturation |
During what stage of the product life cycle does the product experience a rapid increase in sales and market acceptance? | Growth |
True or False: The product life cycle refers to the six stages that a project goes through, from planning to closure. | False |
During what stage, in the development of a product, does the project team define project objectives, scope, deliverables, and timelines? | Planning |
What is the purpose of the product life cycle in project planning? | To identify the stages a product will progress through from development to retirement |
What does a sales report provide valuable insights into? | Profit margins and cost of goods sold |
Why is a tiered pricing structure commonly used? | To increase revenue and encourage customer loyalty |
True or False: Sales analysis identifies trends and customer preferences. | True |
True or False: Inventory turnover ratio measures the number of times inventory is sold and replaced within a specific period. | True |
Why is a sales report a valuable tool? | It identifies the most popular products. |
What is the primary goal of prototyping in product development? | Testing the feasibility of the product |
True or False: A new product created to help test the market is called a prototype. | True |
True or False: Market research is only conducted at the beginning of the product development process. | False |
During the product development process, what phase focuses on refining the product design and preparing it for production? | Prototyping |
What is the primary purpose of market research and analysis in product development? | To identify customer needs and preferences |