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unit 2: introduction to layout and design

worddefinition
accordion fold a zig- zag with 6 panels and two parallel folds that go in opposite directions, also known as zig zag.
alignment the placement of text or graphics on a line
asymmetrical balance the type of balance when both sides of the central axis are not identical yet appear to have the same visual weight.
balance a feeling of equality of weight, attention, of the various elements within a production as a mean of accomplishment
binding the joining of pages with either wire, glue or other means
bond standard type of paper used in copiers and printers.
card stock a heavy weight paper typically used for business cards, greeting cards, post cards, ect
consistency maintaing the same layout and style throughout the publication
contrast the difference in values, colors, textures, shapes and other elements with in a presentaion
flow the visual path created by the arrangment of elements
focal point the visually dominant elements in a presentation. the center of interest
gatefold folding the swindes in the middle of a page
half fold dividing the page in half. often called a booklet fold
layout the arrangemtn of all key parts of a publication without including a specific content
legal a standard american paper size that is 8.5 x 14 inches
letter a standard american paper size that is 8.5 x 11 inches
line a design element lines can be used to divide or unite element on a page, denote direction of movement, or anchor objects on a page
mass the physical or visualsize of a publication or an object in a publication
mock layout rough draft of the finished publicaton that shows the major elementes of the publication
newsprint a type of paper tat is low quality and inexpensive
optical center the optical center is slightly to the right of or above the actual center of the page
Created by: michael.huett
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