Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MarketingVocats2.03

QuestionAnswer
The group of all potential customers who have similar needs and wants and have the ability to buy the product. Market
make purchases for personal use Consumer Market
Businesses that buy products to use in their own business. Also referred to as a business-to-business (B2B) market Industrial Market
The percentage of the total sales revenue acquired by a business within a market. Market Share
A single marketing plan used to reach all consumers-chewing gum or light bulbs Mass Marketing
Narrowing markets, by identifying very specific characteristics, into a more specific group of people. Niche Marketing
Dividing the entire market into smaller groups who share similar characteristics-allows businesses to customize products to reach specific markets. Market Segmentation
demographic, geographic, psychographic, and behavioral factors. Common Ways to Segment
Dividing the market based on personal characteristics Demographic
Dividing a market based on where a person lives Geographic
: Dividing the market based on values (ethics, morals, standards), attitudes (personality), and lifestyles Psychographic
Dividing the market into groups based on what they are looking for in a product and why they buy the product Behavioral
Created by: melinda.fornes
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards