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MKT Chapter 3

QuestionAnswer
marketing environment the actors and forces outside marketing that affect the marketing managements ability to maintain successful relationships with target customers
microenvironment the actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
macroenvironment the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces
marketing intermediaries firms that help the company to promote, sell, and distribute its goods to financial buyers
public any group that has actual or potential interest in or impact on an organizations ability to achieve its objectives
demography the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
baby boomers the 78 million people born during the baby boom following WWII -1964
generation x the 45 million people born between 1965 and 76 in the birth dearth following the baby boom
millennials (generation y) the 83 million children of the baby boomers, born between 77-2000
economic environment economic factors that affect consumer buying power and spending patterns
natural environment natural resources that are needed as inputs by markters or that are affected by marketing activites
environmental sustainability developing strategies and practices that creat a world economy that the planet can support indefinitely
technological environment forces that creat new technologies, creating new products and market opportunity
political environment laws, govt agencies, and pressure groups that influence and limit various organizations and individuals in a given society
cultural environment institutions and other forces that affect societys basic values, perception, preferences, and behaviors
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