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Funeral Merch FINAL
| Question | Answer |
|---|---|
| goods that are bought and sold | merchandise |
| purchasing, pricing, display and sale of merchandise | merchandizing |
| case/receptacle in which human remains are placed for protection, utility, and a suitable memory picture | casket |
| rigid container designed for the encasement of human remains, usually constructed of wood, metal, fiberglass, plastic, or like material and ornamented and lined with fabric | casket |
| case/receptacle for human remains which is anthropoidal in shape | coffin |
| any heavy, close grained and resistant wood of any broad leafed deciduous tree | hardwood |
| any wood that is light in texture, non-resistant and easily worked of any coniferous tree | softwood |
| wood product: glued together so that the grains are at right angles to one another | plywood |
| wood product: sawdust that has been pressed into a glue and made to look like wood | composition board, particle board, flake board, fiber board, pressed board |
| wood product: thick cardboard | corrugated fiberboard |
| wood product: thin covering or layer over a thicker material | laminate |
| wood product: thin layer of real wood glued to a thicker piece of composition board | veneer |
| wood product: layer of plastic or resin that is sprayed onto the casket or wood | artificial |
| any metal that contains iron | ferrous |
| iron and nickel with some carbon | steel |
| how do we measure steel? describe this process | US Standard Gauge, how many sheets of steel does it take to make one inch-lower the number, the thicker the steel |
| iron with chromium and sometimes nickel | stainless steel |
| 409 stainless/martensitic, contains no nickel and 12% chromium | 400 series stainless steel |
| 304 stainless or autensitic, 18% chromium, 8% nickel, the rest is iron | 300 series stainless steel |
| steel which has been electroplated with zinc | galvanized steel |
| any metal without iron in it | non ferrous |
| how do we measure non ferrous metals? describe this system | brown and sharpe system, ounces per square foot |
| malleable, ductile, golden metal | copper |
| copper rolled into sheets then stamped and welded | wrought copper |
| a shell of copper placed into a liquid where more copper is electroplated to it | copper deposit |
| alloy of 90% copper with tin and zinc | bronze |
| molten bronze molded without joints or seams | cast bronze |
| blueish-white metal, non malleable | zinc |
| silver-white metal, bendable, light in weight | aluminum |
| wood finish: coats of polyurethane to give a hard, shiny (burnished) surface | gloss/polished |
| wood finish: natural wax or polyurethane, gives some protection | semi-gloss |
| wood finish: oil and polish that appears as fine lines, or brushed | satin finish |
| wood finish: a minimal amount of oil to bring out the grain of the wood | matte finish |
| cloth covered casket: twilled, napped, or cotton weave-thick cotton or wool with a bit of shine | broadcloth |
| cloth covered casket: heavy cotton fabric, gives a suede feel-"moleskin" | doeskin |
| cloth covered casket: nap exceeds 1/8th of an inch, almost furry | plush (high pile) |
| cloth covered casket: non-woven, smalls bits of cloth mixed with horse hair made into sheets by pressure and heat | felt |
| metal finish: fine parallel lines on the surface coated with a sealing material and buffed to produce shine | brushed |
| metal finish: plated with another bare metal to make the casket look more expensive | plated |
| metal finish: mild abrasives to polish and make it shine | polished |
| metal finish: casket is sprayed much like cars | sprayed |
| metal finish: metal is coated with a paint that shrinks when it dries to produce wrinkles on the surface | crinkled |
| metal finish: small regular hollow dents to look like ballpeen hammer marks | hammertone |
| metal finish: painted with a high shine | gloss |
| metal finish: no gloss | flat |
| the casket itself composed of the cap and body | shell |
| the lid of the casket | cap |
| cap part: molding having a double curve formed by the union of a concave and convex line | ogee (rim) |
| cap part: attached panels on the top of the ogee divided into head and foot panels | crown |
| cap part: wedge shaped portion at the end of the crown | pie/fishtail |
| cap part: vertical end of the head and foot panels in the center division | header/bridge |
| cap part: turned-under edge or the horizontal part of the rim/ogee | rim flange |
| cap part: only appears on a protected casket, found on the bottom edge of the head and foot panels | gasket channel |
| the main part of the shell | body |
| body part: similiar in shape to the rim/ogee on top-forms the top rim of the body | topy body molding/ledge |
| body part: body ledge flange, a mirror image of the rim flange on the cap, horizontal flat part | topy body molding flange |
| body part: the vertical sides of the casket to which the hardware is attached | body panels |
| body part: along the lower edge of the body panels, generally takes the same shape as the rim and top molding | base molding |
| body part: the very bottom edge of the casket | base molding flange |
| body part: sheet of metal or wood attached to the base molding flange, makes it stronger | bottom |
| handles, ornaments, fittings | hardware |
| handle part: parallel to the panels, hold the hardware for the bar and arm | lug |
| handle part: attaches to the lug | bracket/arm |
| handle part: parallel to the body panel, grasped by the casket bearers | bar |
| handle part: the end of the bar ornaments | tip |
| type of handle: moveable with a hinge mechanism | swing bar |
| type of handle: one continuous bar fixed by lugs to the body panels with stationary hardware | stationary bar |
| type of handle: lug is recessed into the body panel | bail handle |
| hardware: attached to the corners of the casket for added decoration or strength | corners |
| cap opening: head end and foot end have separate hinges, head cap is longer than the foot cap | perfection half-couch |
| cap opening: cap is all one piece, may or may not be hinged | full couch |
| cap opening: cap is in 2 pieces and not molded with the rim, the head panel of the crown has its own hinge | single hinge panel |
| cap opening: "priest casket"-flat crown, no curve-the head panel slips into a groove cut into the edge | slip panel |
| cap opening: ogee is divided into two pieces and it drops down for decoration | dropside |
| corners: half-shaped, oval ends | elliptical |
| corners: 8-sided corners | octagon |
| corners: rectangular with rounded corners | round |
| corners: sides are joined in 90 degree angles, less expensive | square/mitred |
| body panels: "state casket"-side is 90 degree angle from the bottom part of the casket | vertical side square |
| body panels: side and end body panels flare out from the bottom to the top, narrow at the bottom, wide on top | flaring square |
| body panels: shaped like an urn or woman, S-curve | urn side |
| interior: focal part of the interior, fills the interior of the crown | cap panel |
| interior: inner panel, used to cover the foot end of the shell with a full couch casket | insert foot panel |
| interior: curved panel that surrounds the cap panel on the inside of the rim/ogee | roll, cove, puffing |
| interior: "fold," strip of metal, plastic, or cloth attached to the inside of the panel and covers the area where the roll is attached to the flange | gimp |
| interior: the aesthetic covering for the foot cap on the upper end at the bridge | throw/overlay/overthrow |
| interior: lining attached to the undersurface of the foot panel, runs the width of the casket | apron/skirt |
| interior: portion which extends over the top body of the casket moldings for aesthetic value, covering the edge and side | extendover / drop |
| interior: basic version of the existing interior material used to cover the remaining interior wall of the casket | body lining |
| interior: either box or rectangular, head rests upon this | pillow |
| interior: covers the hinges that attach the head cover to the body of the casket | hinge cover |
| interior: covers the brace that holds open the head cap during viewing | hinge sleeve |
| interior style: material sewn in parallel lines with material drawn or gathered | shirred |
| interior style: made by placing a cloth over metal forms with applied steam to set the pattern | crushed |
| interior style: a padding material between a lining and an upholstery material with individual squares forming raised puffs | tufted |
| interior style: a pleated effect, usually used on head panels | creased |
| interior style: tightly stretched/drawn with a smooth appearance | tailored |
| interior style: tailored style with another interior style for effect | semi tailored |
| how many yards of material on average for an adult casket? | 12 yards |
| crepe, linen, linen weave, satin, twill, and velvet are examples of | casket interior materials |
| cardboard/fiberboard, massillon, plastic, and domet are examples of | interior backing materials |
| cotton wool, kapok, polyethylene foam, shredded paper, spun polyester, wood wool, and excelsior are examples of | padding materials |
| closure: flat rubber strip attached to the top molding strip and in a channel-"protected" | gasketed |
| closure: usually in wood caskets | non-gasketed |
| are caskets measured from the inside dimensions or the outside dimensions? | inside dimensions |
| in oversized caskets, X means an extra how many inches in width? | 2 inches |
| 23xx means how many inches? | 27 |
| any container designed for placement in the grave around the casket | outer burial container |
| outer container/enclosure which offers protection from the earth load as well as possessing sealing qualities | vault |
| vault closure: used on concrete or metal vaults, dome shaped structure entraps air as it is lowered onto the base | air seal |
| vault closure: a chemical seal used with an air seal | double seal |
| vault closure: most commonly used-casket is lowered into the body of the vault, an epoxy compound is placed in the lid, the lid is lowered onto the body | top seal |
| offers protection from the load of the earth, but does not offer sealing to protect from water | grave liner |
| outer enclosure consisting of a body and a flat lid | grave box |
| grave liner consisting of 6-8 slabs of unfinished concrete placed around the casket | sectional |
| casket used with the intent to bury | burial casket |
| temporary container for visitation and then put into another container for disposition | rental casket |
| wood casket without gloss finish, designed to be burned | cremation casket |
| unfinished wood box or other nonmetal receptacle or enclosure without ornamentation or fixed interior lining desgined for the encasement of human remains | alternative container |
| what is the general volume capacity of an urn? | 200 cubic inches |
| outer enclosure used to place casketed remains during transportation | transfer container |
| wooden base/tray with a cardboard lid banded with vinyl straps | air tray |
| unlined, gasketed metal container, 20 gauge steel for transportation | Ziegler case |
| leak resistant zippered bag to hold a dead human body and fluids | pouch |
| area of ground set aside for the final disposition of dead human bodies | cemetery |
| a cemetery or a section with only flush to the ground type markers | memorial park |
| the largest division of a cemetery | section |
| an area set aside solely for the scattering of cremains | scattering garden |
| a structure usually of stone or metal erected to either commemorate the life, deeds, or career of a deceased person whose remains are interred underneath or nearby | monument |
| a small headstone to identify an individual in a single grave | marker |
| a physical object that is designed for the purpose of remembering the life of an individual or group | memorial |
| monument erected to an individual or group where the body/bodies are not present | cenotaph |
| an inscription placed on a monument to help identify the departed, name with dates of birth and death | epitaph |
| marker which is even to the ground | flush |
| marker with a slight slanted face | bevel top |
| marker with a face angle greater than 45 degrees, but less than 90 degrees | slant marker |
| marker with a flat horizontal slab with two vertical slabs for seating | bench marker |
| upright marker, die is taller than wide | vertical tablet |
| upright marker, die is wider than tall | horizontal tablet |
| a building containing crypts or vaults for interment | mausoleum |
| a chamber in a mausoleum to hold casketed remains | crypt |
| structure or room containing niches for the permanent placement of cremains | columbarium |
| a disount for the prompt payment of the invoice: 2/15 n/30 | cash discount |
| a discount that occurs when previously purchased merchandise is returned for new merchandise | trade discount |
| discount in which you are returned a portion of your payment to move the merchandise | rebate |
| those goods or stock which are held for resale | inventory |
| estimate of income and expenses for the future fiscal year | budget |
| complete adult funerals where the customer utilizes the maximum amount of services and merchandise | adult formula sales |
| anything less than the complete traditional funeral service (transfers, infants, chapel rentals, cremations, direct burial, etc) | nonformula sales |
| list price that the funeral director paid for the casket | wholesale cost |
| price which the FD offers to the consumer, selling price | retail price |
| number when multiplied by the wholesale cost produces the retail price | markup |
| that percentage derived from the wholesale cost of the casket by the casket retail price-indicates that value of the casket related to the amount of money it cost to buy it | consumer value index |
| theory: arranged in order of their increasing prices from least to most expensive | price progression |
| theory: markup is constant on all of the merchandise | fixed multiple/straight line |
| theory: higher wholesale caskets are given a greater markup to make up for lower cost caskets | graduated recovery |
| theory: declining price structure, the higher the wholesale, the lower the markup, the lower the wholesale, the higher the markup | declining markup |
| the process by which selections are made available to the consumer at a variety of price levels | vertical merchandise |
| the number of units offered at each of the vertical price levels | horizontal merchandise |
| ideally, the casket selection room should be two small rooms T/F? | False-one large room |
| what level should the casket selection room be on? | ground level, if not, second level is next preferred |
| how many square feet per unit should your selection room be? | 40-60 sq ft per unit |
| how many units is the ideal for the selection room? | 20-21 |
| minimum amount of caskets in room? | 12 |
| maximum amount of caskets in room? | 30 |
| how many foot candles of light per unit? | 90-100 foot candles |
| holds two or more caskets, shelving, bracketed | casket rack |
| a stand or support for a single casket meant for display | casket standard |
| wheeled, collapsable support, not meant for permanent display in selection room | church truck |
| in lieu of full casket displays in your selection room, you may have | fractional display |
| total dollar amount of sales divided by the number of sales | average sales |
| sales arranged in order of progression by dollar amount | median sale |
| number of sales in a given price bracket over a period of time | sales frequency |
| difference in cost between the least and most expensive units | range |
| arranging merch: place units in order of increasing and decreasing value, "stair step approach" | consecutive approach |
| arranging merch: 2 or 3 units together at each price level | group pricing approach |
| arranging merch: group 3 or 4 caskets utilized to educate the consumer in construction and style | demonstration group approach |
| arranging merch: 3 caskets priced above and below the median | keystone approach |
| arranging merch: 3 caskets, wider price ranges than the keystone approach | indicative approach |
| arranging merch: right aisle is wider than the left and displays 3rd and 4th quartile caskets | wide aisle/avenue of approach |
| arranging merch: in wide aisle approach: which aisle is the resistance aisle | the left |
| method of pricing required by the FTC | itemization |
| procedure which creates one total price package for service and merchandise | unit pricing |
| price procedure showing separately the price of service and the price of merchandise | bi-unit |
| price procedure where charges are broken down into several parts | functional/semi-itemized |
| funds advanced for your client as a convenience to the clinet with no provision for profit | cash advances |
| sales approach: FD works with the family each step of the way and actively helps to make selections | direct approach |
| sales approach: FD works with the family but allows the family to make their own selections by not being present in the selection room | indirect approach |
Created by:
amyziolkowski