Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MKT Chapter 8

QuestionAnswer
new product development the development of original products, product improvements, product modification, and new brands thru the firm's own product-development efforts
idea generation the systematic search for new-product ideas
idea screening screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible
product concept a detailed version of the new-product idea stated in meaningful consumer terms
concept testing testing a new-product concept with a group of target consumers to find out if the concepts have strong consumer appeal
marketing strategy development designing an initial marketing strategy for a new product based on the product concept
business analysis a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives
product development developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offer
test marketing the stage of new-product development in which the product and marketing program are tested in realistic market settings
commercialization introducing a new product into the market
customer-centered new-product development new-product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences
team-based new-product development an approach to developing new products in which various company overlapping the steps in the product development process to save time and increase effectiveness
product life cycle the course of a product's sales and profits over its lifetime. 5 stages: development, introduction, growth, maturity, decline
style a basic distinctive mode of expression
fashion a currently accepted or popular style in a given time period
fad a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity
introduction stage the new product is first distributed and made available for purchase
growth stage product sales' start climbing quickly
maturity stage sales growth slows or levels off
decline stage product sales decline
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards