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APR

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What is Public Relations? Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends(Broom, 2009, EPR, p. 7).
Twelve Functions of Public Relations
Advertising Information placed in the media by an identified sponsor that pays for time or space. It is a controlled method of placing messages in the media.
Brand A product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service or concept.
Branding The process of creating and/or disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
Community Relations Dealing and communicating with citizens and groups within an organization’s operating area.
Created by: terroblee
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