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RMAR
ch18
| Question | Answer |
|---|---|
| fixtures | equipment used to display merchandise |
| grid layout | parallel aisles with merchandise on shelves on both sides of the aisles |
| racetrack layout (loop) | provides a major aisle that loops around the store to guide customer traffic around different departments within the stores |
| free-form layout (boutique layout) | arranges fixtures and aisles in an symmetric pattern |
| category signage | used within a particular department or sector of the store, category signs are usually smaller than directional signs |
| promotional signage | displayed in windows to entice the customer into the store |
| point of sale | signs are placed near the merchandise they refer to so that customers know its price and other detailed information |
| lifestyle images | retailer may use various images, such as pictures of people and places, to create moods that encourage customers to buy the products |
| digital signage | includes signs whose visual content is delivered digitally through a centrally managed and controlled network and displayed on a television monitor or flat-panel screen |
| feature areas | those areas within a store designed to get the customers' attention |
| freestanding displays | fixtures or mannequins located on aisles designed primarily to attract customers' attention and bring them into a department |
| cash wraps (point-of-purchase (POP) counters (checkout areas) | places in the store where customers can purchase merchandise |
| end caps | displays located at the end of an aisle |
| promotional aisle (area) | space used to display merchandise that is being promoted |
| sales per square foot | a measure of space productivity used by most retailers since rent and land purchases are assessed on a per-square-foot basis |
| sales per linear foot | a measure of space productivity used when most merchandise is displayed on multiple shelves of long gondolas, such as in grocery stores |
| demand/destination merchandise | products that customers have decided to buy before entering the store |
| impulse products | products that are purchased without prior plans |
| planogram | diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases |
| visual merchandising | presentation of a store and its merchandise in ways that will attract the attention of potential customer |
| straight rack | consists of a long pipe suspended from supports in the floor or attached to a wall |
| rounder (bulk fixture or capacity fixture) | round fixture that sits on a pedestal |
| four-way fixture (feature fixture) | round fixture that sits on a pedestal |
| gondolas | extremely versatile |
| idea-oriented presentation | method of presenting merchandise based on a specific idea or the image of the store |
| price lining | when retailers offer a limited number of predetermined price points and/or price categories within another classification |
| vertical merchandising | merchandise is presented vertically using walls and high gondolas |
| tonnage merchandising | display technique in which large quantities of merchandise are displayed together |
| frontal presentation | method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye |
| atmospherics | refer to the design of an environment through visual communications, lighting, colors, music, and scent that stimulate customers; perceptual and emotional responses and ultimately affect their purchase behavior |
| popping the merchandise | focusing spotlights on special feature areas and itmes |
Created by:
danicita3387
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