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1.02 Bruce
1.02 terms and keywords
Question | Answer |
---|---|
Symbolize honesty, stability, equality and comfort. | Squares and Rectangles |
Symbolize infinity, security and completeness | Circles |
Symbolize action or conflict | Triangles |
the size, space and “heaviness” of an object. | Mass |
Elements of the design are centered or evenly divided both vertically and horizontally | Symmetrical Balance |
Off-center alignment created with an odd or mismatched number of elements. | Asymmetrical Balance |
With radial designs the elements radiate from or swirl around in a circular or spiral path | Radial Balance |
The use of big and small elements, black and white text, squares and circles | Contrast |
Grouping elements to demonstrate their relationship to each other | Proximity/Unity |
Repeat some aspect of the design throughout the entire layout | Repetition/Consistency |
Negative or space empty of any color | White Space |
Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds | Rule of Thirds |
the spot the eye first sees when it encounters a page | Optical Center |
the pattern eye follows when scanning a page | Z-Pattern |
a color | Hue |
a hue + black | Shade |
a hue + white | Tint |
the amount of hue used | Saturation |
refers to the lightness or darkness of the hue | Value |