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BBI1OI
Reference Manual
| Question | Answer |
|---|---|
| Marketing | All activities involved in getting goods from the businesses that produce them to the consumers who want to purchase them. |
| Marketing Research | The collection and analysis of information that is relevant to the marketing strategy |
| Advertising | “Paid for” promotion of a business’ products over mass media. |
| Publicity | Media coverage that a business doesn’t pay for --- could be positive or negative. |
| Primary Research Data | Data gathered first-hand by the researcher – surveys, interviews, questionnaires, observations. |
| Secondary Research Data | Data obtained from the results of other people’s research – Stats Canada, government publications, research agencies. |
| Channels of Distribution | The paths of ownership that goods follow as they pass from the producer to the consumer. |
| Sales Promotion | Any attempt to help sell a product. |
| Peer Pressure | The strong influence of people from one’s own social group. |
| Shelf Allowance | The fee a manufacturer pays the retailer for preferential treatment or placement of their product. |
| Focus Group | Company-arranged meeting of potential consumers to record observation of reactions to: the product, advertising campaigns, slogans, logos, jingles |
| Redemption Rate | measures the effectiveness of a coupon promotion by measuring how many are used |
| Customer Loyalty Card | cards that are stamped for every purchase, usually entitles the holder to something free |
| Money | Something that is accepted readily in exchange for goods and services. |
| Barter | Exchanging or trading of goods without using money |
| Investing | Using your savings to earn more money (stocks, bonds, savings accounts) |
| Principal | The amount deposited or money loaned within some kind of financial agreement |
| Simple Interest | Interest is calculated only on the principal |
| Compound Interest | Interest is calculated on the amount plus any interest already earned or charged |
| Guaranteed Investment Certificate | Guaranteed Investment Certificate – offers a fixed interest rate over a longer period – good for larger amounts to earn interest – cannot cash out early |
| Term Deposit | savings plan where you deposit a fixed sum of money for a specific length of time for a fixed rate of interest |
| Stock Market | The common name for the stock exchange: a building or place where stocks and other securities are bought and sold |
| “Blue Chip” Company | A company with a long record of good earnings, regular dividend payments, stable growth pattern and an active market for shares. |
| Ask Price | The lowest price that any shareholder is currently willing to accept for a particular share. |
| Bid Price | The highest price anyone is currently prepared to pay for a particular share. |
| Bond | A certificate of ownership of a specified portion of a debt due to be paid by a government (Canada or Ontario Savings Bonds) or corporation to an individual holder and usually bearing a fixed rate of interest. |
| Face Value | The value of a bond – amount to be paid on the maturity date. |
Created by:
Mrs. Emms
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