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Marketing1.03Vocab
Question | Answer |
---|---|
something that actually exists; reality; truth | Facts |
an approximate judgment or calculation | Estimates |
a forecast of something to happen | Predictions |
a connection, association, or involvement | Relationships |
data collected from internal sources, external sources or marketing research | Marketing Information |
A record of customers and the product(s) that they requested, along with records of complaints made by customers | Request and Complaint Reports |
records why items or orders are cancelled | Lost Sales Reports |
records of sales people’s meeting or contact with customers | Call Reports |
reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period | Activity Reports |