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Arkansas DC I Unit 3
| Question | Answer |
|---|---|
| Accordian fold | a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig zag |
| Additive color | a color that becomes white when all colors have been added; RGB is an example |
| Alignment | the placement of text or graphics on a line (right, left, center, or justified |
| Asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
| Balance | use of elements so they counter each other; creates a product that is in harmony |
| Binding | the joing of pages with either wire, glue or other means |
| Bond | standard type of paper used in copiers and printers |
| Card Stock | a heavy weight of paper; typically used for business cards, greeting cards, post cards, etc. |
| Consistency | maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. |
| Contrast | the differences in values, colors, textures, shapes, and other elements within a presentation |
| Flow | the visual path created by the arrangements of elements |
| Focal point | the visually dominant elements in a presentation; the center of interest |
| Gatefold | folding the sides in toward the middle of the page |
| Half fold | dividing the page in half; often called a booklet fold |
| Layout | the arrangement of all key parts of a publication without including specific content |
| Legal | a standard American paper size that is 8.5 x 14 inches |
| Letter | a standard American paper size that is 8.5 x 11 |
| Line | as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page |
| Mass | the physical or visual size of a publication or an object in the publication |
| Mock layout | rough draft of the finished publication that shows the major elements of the publication |
| Newsprint | a type of paper that is low quality and inexpensive |
| Optical center | the optical center is slightly to the right of and above the actual center of a page |
| Paper weight | the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight |
| Perfect binding | to bind pages together with glue to create a book |
| Ream | a package of 500 sheets of paper |
| Repetition | the use of the same visual effects of a number of times in the same project; the consistent repetition of graphic elements works to create visual unity |
| Row | one of two or more horizontal sections of typed lines lying above or below each other on a page and seperated by a rule or a blank space |
| Saddle stitch | a type of binding that staples down the middle of folded pages; frequently used to assemble booklets |
| Shape | a design element that includes geometric, natural, or abstract shapes |
| Space | the distance or area between or around things; separates or unifies; highlights, and gives the eye a visual rest |
| Spiral binding | a type of binding that secures pages by using metal combs or plastic combs that fit ont holes punched along the edge of the pages; allows the publication to lay flat when opened |
| Style | a named group of character and paragraph format that can be applied to text |
| Subtractive color | color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors |
| Symmetrical balance | type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis |
| Table of contents | a listing of the major entries in a publication |
| Tabloid | a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper |
| Target audience | a specific group of people for which you design your documents; can be categorized by age, gender, income |
| Texture | the surface quality of a shape; ie. rough, smooth, soft, hard, glossy, etc |
| Thumbnail sketch | a small sketch that shows only the large elements of the page |
| Time Frame | the amount of time given to comlete a document or project |
| Trifold | two parrallel folds resulting in three panels on each side of the paper; also known as brochure fold |
| Value | the measure of lightness and darkness in color |
| White space | areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space |
| Z pattern | the visual path that draws the eye from the top left to the top right down to the bottom left and then to bottom right |
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amanda.comer
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