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Intl Marketing Exam

QuestionAnswer
What are Customer Product Benefits?1 (1) Meeting customer requirements
What are Customer Product Benefits?2 2) Flexibility to meet the changing needs of the customers
What are Customer Product Benefits?3 (3) Fitness for Use
What are Customer Product Benefits?4 (4) Improved efficiency in operations.
What are Customer Product Benefits?5 (5) Elimination of waste
What are Customer Service Benefits?1 1. Product Service and Support
What are Customer Service Benefits?2 2. Customer Support
What are Customer Service Benefits?3,4 3. BDA Service (Before, During, After) 4. Short Lead time
What are some Direct Monetary Costs for Customers? (1)Price of products (Paid to the Supplier) (2) Life time costs (3) Quality Assurance (4) Spare part costs
What are some Indirect Costs for Customers? (1) Conversation/negotiation with the supplier (2) Internal Costs (3) Service Cost (4) Installation cost
Created by: rahm3069
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