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TTR Mktg (4.02-03)

QuestionAnswer
Combination of advertising, sales promotion, personal selling, merchandising & public relations is known as: The Promotional Mix
The most evident element of the promotional mix is: Advertising
A hotel support area, such as the "Hotel Accounting Department" is known as a: Back Of The House Area
B.O.T.H. stands for: Back of the House
F.O.T.H. stands for: Front of the House
The most economical accomidation for a 2 month hotel stay is considered to be a _________ stay: Extended
Hotel stays that feel MOST like home: Bed and Breakfast
Senior Citizens get membership through this organization, that also gives them hotel discounts: AARP
A lodging property with beautiful scenery, ammenities & recreational activities is a: Resort
The amount of enclosed space on a ship GRT
The amount of space on a ship (per passenger): Space Ratio
This deck consists of the most expensive cabins on the cruise ship Upper
A Walt Disney Cruise represents which category of passengers: 1.Relaxing 2.Family 3.Gambling Family
A cruise market designed for familes that have an income over $80,000: Luxury
Families that have an income of $40,000 - $59,000 represent what market? Middle
The point (destination) of departure and return is the ____________ point: Embarkation
Created by: LRHS-TTR
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