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Internet mkt
| Question | Answer |
|---|---|
| Social Media | Online tools and platfoms people use to share opinions, insights, experiences and perspectives with others. |
| Social Media forms | SM can be in the form of text, images, audio and video. Popular SM include Social Networks-blogs, message boads... |
| social networks | An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people with shared interest |
| Social network theory | Sociology/employs sociometry. there are strong/weak ties depending on connection. Structural holes=2 networks that arnt directly linked. great for understanding influencers /diffusion |
| Social Media Marketer’s Dilemma | Social media is widely popular and is one of the fastest growing media ever. Yet their users do not respond to most traditional marketing and advertising tactics. |
| How to use SM | 1) Build a presence 2)Build a reputation 3)Drive traffic |
| Challenges | Long term rewards Measuring your ROI Time consuming Continuous improvement of strategy Power of the consumer Resistance to advertising |
| Blogs | Short for “weblog”, used as commentary with text, videos and pics. Link of blog networks- searchable via Technorati Blogging services is hosting- Content Management Service (CMS) |
| Components of Blogs | Blogrolls Comments Linkbacks (pingbacks, trackbacks) Trigger notification Backlinks (inbound links) Dynamic content (constantly updated) |
| Microblogging | Small elements (particularly in file size, content like 150 charecters) Short, digestable ideas Typically known as status updates Continuous feeds (streams), push updating |
| Examples of Campanies blogs/uses | Caterpillar – Problem-solving, community, loyalty Starbucks – New product development, engagement Marriott – Cust. Satisfaction, sales, crisis mgmt. Wegman’s – Direct sales, loyalty Manpower – Thought leadership General Electric – Brand awareness |
| Symmetric Relationship | like Facebook, friend to friend |
| Asymmetric Relationship | Like Titter, People to whoever |
| History of Twitter makes for conventions Part SMS roots, part IRC roots | 1) @username – mention/reply 2) D username – direct message 3) RT = re-tweet/re-post to own followers 4) MT = modified tweet 5) # = hashtag Used to group posts by topic/subject Makes for easy search |
Created by:
Bearoni
Popular Marketing sets