Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

Question

Advertising research uncovers the information needed to make advertising decisions.
click to flip
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't know

Question

Pretesting and posttesting are categories of advertising research.
Remaining cards (29)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Advertising test 3

Ch. 6-7

QuestionAnswer
Advertising research uncovers the information needed to make advertising decisions. True
Pretesting and posttesting are categories of advertising research. True
One of the most important strategic benefits offered by advertising is the fact it can be used to replace a positioning strategy. False
Advertising is one of the largest costs in a company's marketing budget. True
The first step in the research process is exploratory research. False
True - the don't get information directly from the people. ex. the census is in the US constitution
A qualitative research study might ask, "Do you feel the decorations in the downtown shopping area reflect the true meaning of the holiday season?" False - because it is not an open ended question
True
In the observation method, researchers monitor people's actions. True False True
False
There is no one best method for pretesting advertising variables True
Five methods for posttesting ads are aided recall tests, unaided recall tests, attitude tests, inquiry tests and sales tests. True
The final step in the research process is ad post-testing. False
True
For a test to be valid, its results must be free of bias and reflect the true status of the market. True
Researchers often use probability samples because they are easy, less expensive and less time-consuming than other sampling methods. False
A question that asks "What type of paste do you use?" would be an ineffective survey question because it is not focused. True
Effective survey questions must have focus, they must be clear and they must be brief. True
True
The _____ is perceived as a consumer advocate during the advertising planning process. A. agency B. art director C. account planner D. ad producer E. ad source Account planner
The process of _____ requires that the establishment of long-term customer relationships take precedence over the creation of ads. A. empowerment B. account planning C. customer transformation D. relationship marketing E. relationship research Account planning
_____ is the systematic gathering, recording and analysis of new information to help managers make marketing decisions. A. Market analysis B. A data assessment C. Marketing research D. Environmental analysis E. Research behavior Marketing Research
Which of the following techniques is used to uncover the info needed for developing &/or evaluating advertising strategies, individual ads and whole advertising campaigns? A. Consumer behavior B. Ethnographics C. Marketing research D. Advertising researc Advertising Research
A Gallup Poll in late 2007 asked Gallup Poll panelists which of seven specific 2008 presidential hopefuls they would most like to have dinner with if given the opportunity. For the presidential candidates and their campaign organizations, this would be an Marketing research
Before beginning its advertising campaign, for its new Snickers Charged, the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchase and eventual brand loyalty. In other words, before developing a creative a Product concept
media research
To increase the likelihood of preparing the most effective advertising messages, companies use: A. pretesting. B. inquiry tests. C. attitude tests. D. post-testing. E. unaided recall. pretesting
_____ provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs. post-testing
analyze the situation and define the problem
Every year as Election Day approaches, especially during presidential campaigns, critics of American politics decry low voter turnout. Advertising can be used to encourage people to change their habits. Before advertising thorough research needs to be don
Created by: 780917976
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards