All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

A business whose sales come prmarily from retailing.

A retail store that carries a narrow product line with a deep assortment within that line.

A retail organization that carries a wide variety of product lines-each line is operated as a seperate department managed by specialist buyers or merchandisers.

A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.

A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.

giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.

A retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others.

A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who annual membership fees.

Two or more outlets that are commonly owned and controlled.

A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the rights to own and operate one or more units in the franchise system.

A group of retail businesses planned, developed, owned, and managed as a unit.

Wheel-of-retailing concept

A concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.

All activities involved in selling goods and services to those buying for resale or business use.

A firm engaged primarily in wholesaling activities.

Independently owned business that takes title to the merchandise it handles.

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Help

Options

Question

Retailing

click to flip

focusNode

Didn't know it?
click below

Knew it?
click below

Don't know

Question

Retailer

Remaining cards (19)

Know

retry

shuffle

restart

0:00

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

Normal Size Small Size show me how

Chp. 11 Marketing

Question	Answer
Retailing	All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Retailer	A business whose sales come prmarily from retailing.
Specialty store	A retail store that carries a narrow product line with a deep assortment within that line.
Department store	A retail organization that carries a wide variety of product lines-each line is operated as a seperate department managed by specialist buyers or merchandisers.
Supermarket	A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store	A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Superstore	A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category killer	giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.
Service retailer	A retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others.
Discount store	A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Warehouse club	Off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who annual membership fees.
Chain stores	Two or more outlets that are commonly owned and controlled.
Franchise	A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the rights to own and operate one or more units in the franchise system.
Shopping center	A group of retail businesses planned, developed, owned, and managed as a unit.
Wheel-of-retailing concept	A concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.
Wholesaling	All activities involved in selling goods and services to those buying for resale or business use.
Wholesaler	A firm engaged primarily in wholesaling activities.
Merchant wholesaler	Independently owned business that takes title to the merchandise it handles.
Broker	A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
Agent	A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Created by: tgrant01

Popular Marketing sets

Marketing mix and Marketing environment

Marketing Foundations

Marketing planning process

Growth strategy

Customer relationship management

Segmentation Targeting Positioning

Negotiation

Social media

Marketing Research

Consumer decision making process

Personal selling

The Psychology of the Traveler and Customer Service

"Know" box contains:
Time elapsed:
Retries: