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AR Marketing Unit 3
Social Responsibility and Ethics
| Question | Answer |
|---|---|
| Boycott | an organized effort to influence a company by refusing to purchase its products |
| Code of Ethics | a set of standards or rules that guide ethical behavior |
| Consumer Product Safety Commission | Federal agency responsible for overseeing the safety of consumer products |
| Consumerism | organized actions of consumers seeking to influence business practices; societal effort to protect consumer rights |
| Ethics | moral principles or values based on honesty and fairness that guide the behavior of individuals and groups |
| Green marketing | environmental marketing; marketing activities designed to satisfy customer needs without negatively impacting the environment |
| Social responsibility | concern about the consequences of actions on others |
| Whistleblowing | speaking out to the media or the public on malpractice, misconduct, corruption, or mismanagement witnessed in an organization |