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BCOM Chapter1

BCOM 2050 Chapter 1 Terms

QuestionAnswer
what is Business Communication 2.0 A new approach to business communication based on social communication.
What is audience-centered approach? Understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them.
What are code of ethics? A written set of ethical guidelines that companies expect their employees to follow.
What is communication? The process of transferring information and meaning using one or more written, oral, visual, or electronic media.
What is a communication barrier? Forces or events that can disrupt communication, including noise and distractions, competing messages, filters, and channel breakdowns.
What are communication channels? Systems used to deliver messages.
What is a communication medium? The form in which a message is presented; the four categories of media are oral, written, visual, and electronic.
What is a copyright? A form of legal protection for the expression of creative ideas.
What is corporate culture? The mixture of values, traditions, and habits that give a company its atmosphere and personality.
What is Decoding? Extracting the idea from a message.
What is Defamation? The international communication of false statements that damage character of reputation.
What is Encoding? Putting an idea into a message (words, images or a combination of both).
What is ethical communication? Communication that includes all relevant information, is true in every sense, and is not deceptive.
What is an ethical dilemma? Situation that involves making a choice when the alternatives aren't completely right.
What is etiquette? The expected norms of behavior in any particular situation.
What is feedback? Information from receivers regarding the quality and effectiveness of a message.
What is information overload? Condition in which people receive more information than they can effectively process.
What is intellectual property? Assets including patents, copyrighted materials, trade secrets, and even Internet domain names.
What is a message. The "container" for an idea to be transmitted from a sender to a receiver.
What is perception? A person's awareness or view of reality; also, the process of detecting incoming messages.
What is selective perception? The inclination to distort or ignore incoming information rather than change one's beliefs.
What is a social communication model? An interactive, conversational approach to communication
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