FCSDIB-Ch 17 Matching
| data collection by watching and recording shopping behaviors |
| a directed discussion with 8 to 12 people |
| using open-ended interview questions to obtain comments from customers about their attitudes and behaviors |
| the orderly collection and analysis of data in order to obtain information about a specific marketing concern |
| a customized product adapted to culture, tastes, and social trends of a country |
| a name, symbol, or design that identifies a product |
| large scale surveys that collect numeric data used to study consumers |
| an experimental research study that measures the likely success of a new good or service |
| standardized item offered in the same form in all countries in which it is sold |
| the stages a good or service goes through from the time it is introduced until it is taken off the market |
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