Marketing Information Management
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| show | Call reports.
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| show | Achieving planned goals.
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| Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent? | show 🗑
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| A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of: | show 🗑
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| Which element of the marketing mix includes advertising, personal selling, sales, promotion, and publicity? | show 🗑
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| Manny has a new ideaq for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P's should these investors consider first? | show 🗑
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| A products marketing mix consists of: | show 🗑
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| show | Likert.
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| show | Often records a variety of behaviors.
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| To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are | show 🗑
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| How can using a database to track its customers' preferences and buying habits help a business? | show 🗑
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| How can businesses use computerized databases to sort and organize information about customers' purchases brand preferences, and dollars amounts spent? | show 🗑
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| Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend? | show 🗑
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| What is an example of marketing information that a business could gather by surveying its customers? | show 🗑
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| XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads? | show 🗑
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| show | Customers' product preferences.
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| show | To improve the effectiveness of salespeople.
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| What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? | show 🗑
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| show | Marketing information.
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| WHat type of source would give information about last quarter's sales: | show 🗑
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Created by:
Ma_Miller
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