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Glossary

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
Advertising   show
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show The edge acieved by businesses that offer something better than their competitors  
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Customers   show
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Durable goods   show
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Economy   show
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show A fact about or characteristic of a product  
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show Tangible objects that can be manufactured or prodiced for resale  
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Marketing   show
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show Tangible items that are consumed within a short time  
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show A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals  
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Personal selling   show
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Planning   show
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show Amarketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value  
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show The people who make or provide goods and services  
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Product   show
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Publicity   show
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Sales promotion   show
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Services   show
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show A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole  
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Standard of living   show
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Created by: Fredy.m585
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