Social Psych 6+7
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each of the black spaces below before clicking
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| show | Attitudes are not always equally informed by all of the attitudinal components
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| elaboration likelihood model (ELM) | show 🗑
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| add new cognitions | show 🗑
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| to feel dissonance, one must have: | show 🗑
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| specific types of dissonance | show 🗑
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| terror management theory | show 🗑
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| show | -Researchers came up with a boring task - make participants to do it for 45 minutes
-Asked if participants could convince someone else to do it and that it was fun - lying to others (either got 1 or 20 dollars)
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| show | Harder to convince with little amount of money - harder to convince yourself with little amount - has to make believe that it was actually fun - being subtlety influenced
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| cultural worldviews | show 🗑
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| Personal relevance (Petty and Cacioppo, 1984) | show 🗑
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| show | -Discomfort (guilty, unsettled, bad) caused by performing an action that is discrepant from ones (typically positive) self-concept
-Do something that goes against the way we see ourselves
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| show | -change our behavior
-change our cognitions
-add new cognitions
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| change our behavior | show 🗑
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| change our cognitions | show 🗑
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| Classic findings results (Festinger & Carlsmith, 1959) | show 🗑
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| Classic findings - Twenty dollars (Festinger & Carlsmith, 1959) | show 🗑
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| choice/illusion of choice | show 🗑
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| show | Can't be external explanation for why you behaved in that behavior
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| show | -Have tendency to justify hard work in order to make it seem like we made a good choice
-"We come to love the things we suffer for"
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| show | -When deciding b/w 2 things we care about, we miss out on a choice - causing dissonance
-Justify choices to get rid of dissonance
-People have tendency to work hard to justify their choice
-Dissonance is an almost inevitable consequence of a decision
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| Insufficient punishment | show 🗑
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| show | People are reminded of their mortality
-"Write about your own death"
-Complete questionnaire in front of a funeral home
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| show | -Avoid maladaptive behavior (staying out of the sun, quitting smoking,,,)
-More aggression toward out-groups
-Reinforce values
-More patriotic
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| attitude | show 🗑
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| show | -cognitive
-affective
-behavioral
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| show | -Thoughts about the attitude object
-Thing you have an attitude about
-Reasons why something would be good/bad
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| affective attitude | show 🗑
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| behavioral attitude | show 🗑
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| show | Who says what to whom
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| show | Attractiveness, similarity, expertise
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| attitude change - Yale Attitude Change Approach - 1950s - what | show 🗑
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| show | Audience characteristics: age, need for cognition
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| elaboration likelihood model (ELM) - central route to persuasion | show 🗑
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| show | -Automatic processing
-Superficial signals occur w/ message, go along w/ message to try persuade receiver
-Tend to have nothing to do w/ quality/message of project
-need to use alot of peripheral persuasion for someone to be convinced with argument
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| Elaboration Likelihood Model (ELM) - other techniques | show 🗑
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