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Unit 3 Terms- Econ.

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Term
Definition
Consumer   any person or group that buys or uses goods and services to satisfy personal wants and needs  
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Disposable Income   = paycheck- taxes  
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Discretionary Income   = paycheck- taxes- bills/necessities  
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Competitive Advertising   tries to say that the product is different and superior than the other. These ads appeal to emotions.  
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Informative Advertising   gives information about a product  
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Bait and Switch; deceptive advertising   the ad tells you about a really low price for a product. You get there and the store sold out, or the salesman tries to sell you a higher priced product  
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Warranties   Promise made by the seller to repair or replace a product during a certain time period  
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Brand Name   word, picture, or logo on a product setting it apart from similar products  
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Generic Brands   general name for a product rather than a specific brand name  
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Consumerism   movement to educate buyers about the products they buy, and to demand better safer products  
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