Chp 1 Marketing Practice Quiz
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| Which of the follwing would a marketer use as a synonym for controllable marketing mix factors? | show 🗑
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| Television shows like Touched by an Angel and Seventh Heavan are designed to appeal to families that are concerned about maintaining strong moral values. This is the ______ for the above shows. | show 🗑
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| Home Depot is the worlds largest home improvement retailer, catering to do-it-yourselfers, as well as home improvement, construction and buidling maintenance professionals. Who are the stakeholders in Home Depot Business? | show 🗑
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| show | Market Share
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| show | Trade of things of values between buyer and seller so that each is better off after the trade
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| A church has put advertisements in its bulletins to encourage members of the church to particpate in the services by reading. Jack volunteered & read during a service. He felt satisfied & felt he was contributing to church. Was this a marketing exchange? | show 🗑
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| show | Customer
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| A ___ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. | show 🗑
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| The value to consumers that comes from the production or alteration of a good or service constitutes ____ utility. | show 🗑
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| Today's ___ era is one in which firms seek continuously to satisfy the high expectations of customers. | show 🗑
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Created by:
kkolsch