Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

MARK 15-18 Test

Enter the letter for the matching Answer
incorrect
1.
A sales assistant working for an outside sales force will most likely have all of the following duties EXCEPT ________.
incorrect
2.
A product in the maturity stage will often require ________ advertising.
incorrect
3.
Which of the following represents the merge between advertising and entertainment?
incorrect
4.
Which of the following is a potential drawback to advertising on a blog?
incorrect
5.
The amateur video showing the result of mixing Diet Coke with Mentos candies exemplifies what growing trend?
incorrect
6.
According to research, which of the following is one of the four key talents a successful salesperson must possess?
incorrect
7.
When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used.
incorrect
8.
This does type of media does not reach smaller customer segments
incorrect
9.
What is the term used to identify the individuals in a company who travel to call on customers in the field?
incorrect
10.
Companies that use a customer sales force structure organize their salespeople by ________.
incorrect
11.
B2B uses all of the following online resources to reach new business customers EXCEPT ________.
incorrect
12.
Companies are doing less _____ and more ____ as a result of an explosion of more focused media that better match today's targeting strategies.
incorrect
13.
Which of the following is NOT a disadvantage of a product sales force structure?
incorrect
14.
According to the opening scenario, GEICO has become the fourth-largest insurance company by ______.
incorrect
15.
A ________ is an individual acting on behalf of a company who performs one or more of the following activities: prospecting, communicating, servicing, and information gathering.
incorrect
16.
After determining its advertising objectives, the company's next step in developing and advertising program is to ______.
incorrect
17.
All of the following are problems associated with the poor selection of salespeople EXCEPT ________.
incorrect
18.
All of the following are disadvantages of the team selling approach EXCEPT ________.
incorrect
19.
What is a potential problem associated with comparative advertising?
incorrect
20.
All of the following are important decisions during the process of developing an advertising program EXCEPT ________.
A.
outside sales force
B.
selecting a target market
C.
reminder
D.
determining price points
E.
industry
F.
set its advertising budget
G.
social networks
H.
integrating humor and creativity into its minicampaigns
I.
less office support
J.
Competitors respond with their own ads, which often results in negative publicity for both brands.
K.
Selling teams increase costs and are time consuming
L.
increased customer delivery time
M.
magazines
N.
disciplined work style
O.
salesperson
P.
broadcasting;narrowcasting
Q.
consumer generated messages
R.
informative
S.
The content of a blog is difficult to control
T.
Madison & Vine
Type the Answer that corresponds to the displayed Question.
incorrect
21.
What is the term used to describe the idea that will be communicated to consumers through an advertisement?
incorrect
22.
Advertising ________ define the task that advertising must accomplish with a specific target audience during a specific period of time.
incorrect
23.
This type of media was was harmed the most by the shift to advertise through media that cost less and target more effectively
incorrect
24.
Familiar products such as Coca-Cola are more likely to use ________.
incorrect
25.
The internet, direct mail, magazines, and radio all offer advertisers...
incorrect
26.
Some large corporations have developed ________ to help determine the optimal investment across various media; such tools are useful when determining the relationship between promotional spending and brand sales.
incorrect
27.
Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales?
incorrect
28.
An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________.
incorrect
29.
All of the following require high advertising budgets EXCEPT ________.
incorrect
30.
The number of times an average person in the target market is exposed to an ad is known as the _________

edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how
Created by: murph25
Popular Marketing sets