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Chp 1 Marketing Test

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1.
A ___ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
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2.
The value to consumers that comes from the production or alteration of a good or service constitutes ____ utility.
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3.
Home Depot is the worlds largest home improvement retailer, catering to do-it-yourselfers, as well as home improvement, construction and buidling maintenance professionals. Who are the stakeholders in Home Depot Business?
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4.
Marketing seeks to discover the needs and wants of prospective customers and satisfy them Essential to this process is the idea of exchange. To marketing peopl exchange refers to the:
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5.
A church has put advertisements in its bulletins to encourage members of the church to particpate in the services by reading. Jack volunteered & read during a service. He felt satisfied & felt he was contributing to church. Was this a marketing exchange?
A.
Form
B.
Trade of things of values between buyer and seller so that each is better off after the trade
C.
Yes, because reading at the service was exchanged for a feeling of satisfaction
D.
People who own the stock, contractors/customers, employee, executive management
E.
Marketing Program
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6.
Today's ___ era is one in which firms seek continuously to satisfy the high expectations of customers.
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7.
Customer relationship managment (CRM) is most closely related to the ___ era in the U.S. business history.
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8.
Which of the follwing would a marketer use as a synonym for controllable marketing mix factors?
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9.
Television shows like Touched by an Angel and Seventh Heavan are designed to appeal to families that are concerned about maintaining strong moral values. This is the ______ for the above shows.
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10.
The ratio of the sales revenue of the firm to the total sales revenue of all firms in the industry , including the firm itself is known as?

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