MKTG 305 |
Chapter 1 - Creating Customer Relationships and Value through Marketing |
Marketing |
2013-10-09 |
Danielle0051 |
19 |
0 |
edit |
|
MKTG 305 |
Chapter 2 - Developing Successful Marketing and Organizational Strategies |
Marketing |
2013-10-09 |
Danielle0051 |
27 |
0 |
edit |
|
MKTG 305 |
Chapter 3 - Scanning the Marketing Environment |
Marketing |
2013-10-09 |
Danielle0051 |
21 |
0 |
edit |
|
MKTG 305 |
Chapter 4 - Ethical and Social Responsibility in Marketing |
Marketing |
2013-10-09 |
Danielle0051 |
15 |
0 |
edit |
|
MKTG 305 |
Chapter 5 - Understanding Consumer Behavior |
Marketing |
2013-10-09 |
Danielle0051 |
25 |
0 |
edit |
|
MKTG 305 |
Chapter 6 - Understanding Organizations as Customers |
Marketing |
2013-10-09 |
Danielle0051 |
18 |
0 |
edit |
|
MKTG 305 |
Chapter 7 - Understanding and Reaching Global Consumers and Markets |
Marketing |
2013-11-10 |
Danielle0051 |
30 |
0 |
edit |
|
MKTG 305 |
Chapter 8 - Marketing Research: From Customer Insights to Actions |
Marketing |
2013-11-11 |
Danielle0051 |
11 |
0 |
edit |
|
MKTG 305 |
Chapter 9 - Market Segmentation, Targeting, and Positioning |
Marketing |
2013-11-01 |
Danielle0051 |
9 |
0 |
edit |
|
MKTG 305 |
Chapter 10 - Developing New Products and Services |
Marketing |
2013-11-01 |
Danielle0051 |
20 |
0 |
edit |
|
MKTG 305 |
Chapter 11 - Managing Successful Products, Services, and Brands |
Marketing |
2013-11-01 |
Danielle0051 |
21 |
0 |
edit |
|
MKTG 305 |
Chapter 12 - Services Marketing |
Marketing |
2013-11-01 |
Danielle0051 |
11 |
0 |
edit |
|
MKTG 305 |
Chapter 13 - Building the Price Foundation |
Marketing |
2013-11-16 |
Danielle0051 |
22 |
0 |
edit |
|
MKTG 305 |
Chapter 15 - Managing Marketing Channels and Supply Chains |
Marketing |
2013-11-16 |
Danielle0051 |
15 |
0 |
edit |
|
MKTG 305 |
Chapter 17 - Integrated Marketing Communications and Direct Marketing |
Marketing |
2013-11-16 |
Danielle0051 |
29 |
0 |
edit |
|
MKTG 305 |
Chapter 18 - Advertising, Sales Promotion, and Public Relations |
Marketing |
2013-11-17 |
Danielle0051 |
19 |
0 |
edit |
|
MKTG 305 |
Chapter 20 - Personal Selling and Sales Management |
Marketing |
2013-11-17 |
Danielle0051 |
20 |
0 |
edit |
|