Obj 3.03 Vocab Word Scramble
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| Term | Definition |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Corporate Culture | The values and ideals that an organization encourages among its employees |
| Courtesy | Polite behavior; good manners |
| Customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business |
| Customer Relations | All the activities a business engages in to interact with its customers |
| Customer Service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer-centric | Focused on customers needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQ's | Frequently asked questions; used by businesses to answer questions on their websites or other marketing materials |
| Incentive | Something that will fulfill a customer's specific desire or need |
| Internal Customers | The people (i.e., employees) who work cooperatively together to achieve business goals |
| Patronage | Loyalty to a particular business |
| Proactive | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs) |
| Respect | Regard or esteem |
| Target Market | The particular group of customers a business seeks to attract |
| Touchpoints | All the opportunities that businesses have to connect with customers and reinforce their brand value |
| Word-Of-Mouth Promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |
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David.a728
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