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persuasive vocab
due 11-16-12 pages 348-367 interactive
Question | Answer |
---|---|
Persuasive | aims to bring about a change in people's attitudes or behaviors. |
Persuasive Techniques | Ways authors use to convince an audience |
Logical appeals | Present facts and evidence to support a claim or message |
claim | a message |
Emotional appeals | Ways to stir the feelings of an audience |
Loaded Language | Words with either positive or negative connotations or suggested meanings |
public service announcement | A noncommercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health or education |
logic | correct reasoning backed by solid reasons and evidence |
logical fallacies | incorrect ways of thinking |
faulty reasoning | flawed thinking |
hasty generalizations | a conclusion drawn from too little evidence |
over generalization | a broad conclusion using all-or-nothing words like every, always, and never |
circular reasoning | reasons that say the same thing over and over again using different words |
false cause | the assumptions that one event caused another because it occurred earlier in time |
commercial advertisement | its purpose is to persuade consumers to buy a particular product and to make money for the company that sells the product |
propaganda | the attempt to convince an audience to accept ideas without considering other viewpoints |
propaganda techniques | examples are bandwagon, stereotype, name-calling, snob appeal, and endorsement |
bandwagon appeal | takes advantage of people's desire to be part of a group or to be popular |
stereotype | presents a narrow, fixed idea about all the members of a certain group |
name-calling | the use of loaded words to create negative feelings about a person, group, or thing |
snob appeal | sends the message that something is valuable because only "special" people appreciate it |
endorsement | a recommendation make by someone who is well known but not necessarily an authority |