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Unit 1 vocab SEM
SEM
| Question | Answer |
|---|---|
| Sports Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas goods and services to create exchanges that satisfy individual and organizational objectives. |
| Sporting Event | An experience you can see feel and participate in. |
| Sporting Goods | Tangible manufactured products that make the game possible. |
| Personal Training | Participating in an exercise class at the local health club. |
| Sports Information | ESPN, Sports Illustrated, and newspapers. |
| Unorganized participants | Walk in the woods, jogging, and freedom from rules. |
| Organized participants | Have rules. |
| Sanctioning bodies | NCAA, MLB, MBA, MMA. |
| Amateurs | Not paid to play, regulated on local, state, and national level. |
| Professionals | Are paid but follow strict rules by their governing body. It is their occupation. |
| Spectators | Observers of the sporting event. |
| Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event. |
| Event Marketing | Designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization. |
| Corporate Events | Theme parties, VIP events, incentive travel. |
| Private events | Weddings, birthdays, family events, and anniversaries. |
| Entertainment Marketing | Involves entertainment to develop, promote, and distribute goods and services to satisfy the wants and needs of customers. |
| Advertising | Print, broadcast and social media. |
| Community relations | Public communications within the community to enhance image. |
| Media relations | Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube. |
| Sponsorship manager | Finding business partners with the same target market. |
| Event planner | Coordinates all event aspects. |
| Hospitality manager | Coordinates business clients and consumer hospitality. |
| Volunteer/Vendor coordinator | Recruits volunteers to work events and works with vendors. |
| Marketing director | Manages all aspects of the marketing department including all social media. |
| Product service maagement | Concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to market opportunities. |
| Product | The goods and services a business will offer to its customers. |
| Non-sport events | Concerts, Festivals, and conventions. |
| Licensed merchandise | Apparel team and player specific. |
| Sports Media | Tv,Radio,Internet and Newpapers. |
| Sport Services | Rented goods,services. Owned goods and services. |
| Branding | The overall impression consumers get from it’s unique name, design or symbol. |
| Separability | Close link between the product and the provider. |
| Perishability | If they’re not consumed immediately, they will be gone forever. |
| Inconsistent | The quality of a product’s performances is impossible to guarantee over a period of time. |
| Consistent | The quality of a product’s performances is possible to guarantee over a period of time |
| Brand awareness | Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. |
| Brand image | the consumers’ beliefs about the company and/or its goods or services. |
| Brand equity | the perception of added value a product has as a result of its brand name |
| Brand loyalty | the extent of the faithfulness of consumers to a particular brand. |
| Licensing | the permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee. |
| Licensor | the rights-holder of the name, logo, or trademark. |
| Licensee | the company paying for the permission to use the name, logo, or trademark. |
| Sports licensing | a contractual agreement by which a sports team, athlete or organization gives a company a license to use its name, logo or trademark on the company’s products. |
| Trademark | a word, phrase, symbol, logo or design that identifies and distinguishes the company from others. |
| Endorsement | Athletes go into contracts with companies to promote their product by “tying” their name to it. |
| Royalties | Percentage of actual sales |
| Testimonial | statement or advertisement |
| Appearance(association) | an action whereby the endorser appears at an event. |
| Naming rights | a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event |
| Sponsorship | Sponsorship is completed financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement in the form of a partnership |
| Ambush marketing | when a company will expose their products/logo at an event without authorization or payment |
| Complaint | a customer’s dissatisfaction expressed orally, silently or in writing |
| Disagreeable Customer | Customers who are unpleasant and hard to help |
| Domineering/superior Customer | Overly confident customers who feel they know more & are better than the average person |
| Dishonest Customer | Customers who intentionally attempt to avoid paying part or all of the price for a product |
| Suspicious Customer | Customers who doubt or questions everything and may want facts and proof before being convinced something is true |
| Slow/Methodical Customer | Customers who require a lot of time to make a purchase because of indecisiveness |
| Argumentative Customer | customers who seem to look for problems, disagree, question or look for error |
| Impatient Customer | customers who show verbally and nonverbally that they do not want to wait |
| Leave-me-alone Customer | customers do not want any assistance or advice |
| Irritable/Moody | customers who display any attitude making it difficult for the sales personnel |
| Insulting | customers that get frustrated and take it out on the sales person |
| Complaining | customers who think everything is wrong |
| Tagline | a brief description of your company or product. |
| Brand mark Symbol | This type of symbol represents the company in a simple but bold manner |
| Word mark | a uniquely styled font type that spells out the company or brand name |
| Letter mark | Are exclusively typographic |
| Combination Mark | the combination of a symbol and a word mark |
| Emblem | An emblem logo encases the company name within the design |
Created by:
cornea
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