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| Question | Answer |
|---|---|
| Avante Garde | The advertiser suggest that the prodect will put the consumer ahead of the crowd by having the product first |
| Bait and Switch | When an advertiser attracts the attention of the consumer with a low-price product or service but is then encourages the consumer to buy a higher-priced one |
| Bandwagon | when a consumer is attracted to a cause, agrees to join an organization or club,or purchase an item because of its popularity. the consumer is persuaded to "follow the crowd" rather than to use "evidence"to justify a choice |
| Bias | an inclination of temperment or an outlook. a personal and somtimes unreasonable judgment that consumers have already made about a topic, product, or person |
| Card stacking | when an advertiser stresses only the positive qualities and dose not tell any of the negative ones. the consumer is given only one side of the story about the product |
| Emotional Word Repetition | when a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again in different tones, the name of the product or service |
| facts and figures | when an advertiser uses statistical evidence and facts to prove that a product is better than another product |
| glittering generalities | when a consumer is persuaded by specially chosen words that can have many different positive meanings. the advertuser implies that using their fabulous product will make the consumer's life wonderful |
| jingle | a light, rhythmical verse or short song used by advertisers |
| magic ingredients | when an advertiser implies that a scientific or miraculous discovery makes the product outstanding |
| patriotism | when an advertiser implies that buying the product will show a love of country |
| persuasive techniques | a strtegy or method that a person, group or company uses to persuade the consumer to agree with the author or speaker's ponit of veiw |
| plain folks | when an advertiser implies that the product is a great value for everyday, "plain folks" |
| propaganda | the spreading of ideas, information or rumor for the purpose of helping or injuing an institution, a cause or a person |
| simple solutions | when an advertiser implies that the product will help the consumer to avoid complex problems, or the one product will fix several problems |
| slogan | catchword or motto used by an advertiser |
| snob appeal | when an advertiser implies that the product will make the consumer part of the rich, famous, or elite group |
| stereotyping | a standardized mental picture that is held in by members of a group that represents an oversimplified opinion, predudice attitude or un critical judgment |
| target or intended audiende | the age group and gender that the author wants to persuade |
| testimonial | when an advertiser connects a famous or respectable person with a product through the use of quotations or endorsements from that famous or respectable person |
| transfer | when a consumer is persuaded to buy a product or service because it is associated with somthing attractive or respectable |
| weael words | when an advertiser uses words to imply meaning or facts without actually making a guarantee |
| wit and humor | when the consumer is attracted to a product because the advertisement makes them laugh, or is entertainig |
Created by:
walker525256
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