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FCSDIB-Ch 16

Int. Business Vocab Ch 16

TermDefinition
consumer market individuals & households who are the final users of goods & services
demographics the traits of a country's population such as birthrate, age distribution, marriage rate, gender distribution, education level, & housing situation
dstribution the activities needed to physically move & transfer ownership of goods & services from producer to consumer
international marketing marketing activites among sellers & buyers in different countries
market the likely customers for a good or service in a certain geographic location
market segment a distinct subgroup of customers who share certain personal or behavioral characteristics
marketing mix the four major marketing elements of product, price, distribution (place), & promotion
organizational market buyers who purchase items for resale or additional production
price the monetary value of a product agrees upon by a buyer & a seller
product an item (good or service) being offered for sale that satisfies consumer demand
promotion the marketing efforts that inform & persuade customers
psychographics buying factors related to lifestyle & psychological influences, such as activities, interests, & opinions
target market the particular market segment that a company plans to serve
Created by: fcsdklw
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