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3.04 vocab
promotion
Term | Definition |
---|---|
Banner Ads | Enables marketers to target specific groups of customers to get the best result. |
Buttons | Smaller banner ad normally used to advertise programs used in creating the site. |
Banner ads | embedding an add into a web page |
Pop-up front/ under adds | ads that display in new browser window either in front or behind the current browser window |
flash ads | adding interactive elements to standard HTML sites |
Floating ads | move across a screen or floats above the content |
exit pops | when you exit a website a related website opens and can be annoying. |
rich media ads | includes animation or video and have more complex interactions |
TExt ads | advertising using text based hyper links |
advergames | video games containing advertisements |
virtual world | these are still evolving and have not been that successful- can be used to market a virtual store |
sponsorships | companies that pay to advertise on certain websites on order to be affiliated or recognized. |
sponsored search results | ads from companies that may say brought to you by |
bookmarks | collection of direct links to predefined web pages stored in toye web browser. |
guides | assist in providing information or a roadmap to the web. |
e-mail based ads | embedded in or the entire email is an advertisement |
mobile marketing | the use of wireless networks and cellphone as a means of marketing communication. |
sms | exchange of short message between fixed line or mobile phones |
mobile advergaming | games on the move |
websites | groups of pages on the www. devoted to one or several topics |
location based servises | recommendation services like restaurants, retailers, events, etc. |
QR codes | web based software solution to create interactive marketing and promotional campaigns through generation of quick response. |