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1.14SEMVocab
| Definition | |
|---|---|
| Advertising | The Activity of of profession or producing information for promoting the sale of commercial products or services. |
| Exclusivity | In a sponsorship agreement, the sponsors privilege of being the only company in its particular category of goods or services. |
| Fundraising | Process of soliciting financial support (usually as grants) for a non-commercial cause |
| Hospitality | The quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way. |
| "Ownership" | In a sponsorship agreement, the sponsors assurance that its message will not get lost in sponsor clutter, the opportunity to "own" part of the event such as the pregame show or the MVP award. |
| Presenting Sponsorship | A partnership in which the sponsors name succeeds the events name, such as the grand ole Opry presented by Cracker Barrel Country Store |
| Product Positioning | In a Sponsorship agreement, the sponsors privilege of having its goods or services used at the event. |
| Public Relations | The profession or practice of creating and maintaining goodwill of an organizations various public's(customers,employees, investors, suppliers, etc. usually through publicity and other non paid forms of communication. These efforts may also include suppor |
| Relationship Marketing | A strategy in which businesses spend time with current and prospective clients outside the office setting to enhance the partnership. |
| Sponsorship | A partnership in which a company pays a fee to affiliate itself with a team, league, or event |
| Sponsorship Exploitation | A sponsor’s commitment to promoting the team, league, or event byinvesting in advertising and promotion |
| Sponsorship Fee | A sponsor’s initial payment or investment to enter into a marketing partnership with a team, league, or event |
| Target Market | The particular group of customers a business seeks to attract |
| Title Sponsorship | A partnership in which the sponsor’s name precedes the event’s name, such asThe Allstate Sugar Bowl |
| Value in Kind (VIK) | In a sponsorship agreement, an arrangement in which the sponsor pays part or its entire fee with goods or services |
Created by:
ericreaves
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