Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing

QuestionAnswer
Roone Arledge He made sports fun and entertaining. and he worked for ABC started monday night football.
Marketing is the process of planning pricing promotion, distrubution , of a product.
Billy Veeck wanted to put entertainment into the game. wanted the team to get crowds to come even if the team is garbage.
sponsorship is aquireing rights with an event, for the purpose of deriving the benifit for an orgonization. (1852)
Spalding came up with the term official. turned his name into sports goods,(official apparrell of the NFL is REEBOK)
Mark McCormack started athletes endorement deals(IMG company)He did it with Arnold Palmer.
Fan identification is when fans become emotionally connected to the team "were going to the Ship"
Matt Levine credited for market research in the sports
focus group get small group that has predetermined sports topics(asking to take part in taste test ex)
Pass by interviews interviews in heavy traffic areas.
what is the marketing mix the conrolled varibles a company puts together to satisfy a target group
Functions Product, place, promotion, price
Target Market the people they are trying to reach with a new product.
Mass Marketing When a organization markets to everyone, not smart.
Segmentaion Identifying the sub groups, surveys, questionair, grouping based on
Demographics age,money made ethnicities
Psychographics Stats such as preferences or behavior
Geographical Stats based on where they live region or zip codes
Personal Selling direct contact, face-to-face presentation; seller persuades buyer
Advertising one way communication; pay to promote products Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) Generational Marketing
Publicity Media exposure that’s free; Disadvantage: one has no control over what is written.
Sales Promotion special activities to increase sales; includes a customer incentive or gimmick.
Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes)
Mainstream products made at a manufacturing site then shipped to a location where customers can buy them.
sports event produced distributed and produce no shelf life.
Created by: AlexL
Popular Sports Medicine sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards